Greggs hikes the price of iconic menu item AGAIN and customers are furious
GREGGS has sparked shopper fury after hiking the cost of a sausage roll to £1.30.
Customers have slammed the bakery chain after it bumped up the price of the popular snack by 5p.
It is the second time in six months sausage rolls have gone up price after the cost increased to £1.25 from £1.20 last year.
The iconic pastry has shot up by a staggering 30% since 2022, when it was priced at just £1.
The increase was spotted at Shields Road branch in Newcastle.
Linda Johnson, 74, a retired quality control inspector, said: “It’s now £3.90 for four sausage rolls. I wouldn’t pay that – I would tell them to stick it.
“A sausage roll used to be £1, now it’s £1.30.
“I know everyone is watching their pennies but the whole point of Greggs is that it’s cheap and cheerful.
“I usually hand over the correct change but when I went to pay I was told that the prices had gone up.
“I bought a coffee which is up from £1.60 to £1.70.
“It’s still cheaper than supermarket coffee or other big brands so I will still go there.”
Heather Hife, 62, a carer, added: “It’s disgraceful that they have raised their prices.
“They are a big company and are making a lot of profit. They shouldn’t be putting them up.
“The prices already went up before.
“I will stop buying sausage rolls when they reach £1.50.”
A Greggs worker said: “It went up just after Christmas.
“There have been a few complaints from regular customers who have noticed the increase.”
Prices do vary based on your location, with some Greggs branches charging up to £1.40 for the popular snack.
Greggs has already hiked the price of its iconic sausage roll seven times since 2016, when the lunchtime staple set customers back just 85p.
The last time was in July, when both the meat and vegan versions were increased by 5p.
Sausage roll prices shot up three times in 2022 at the height of the coronavirus pandemic – from £1 at the start of the year to £1.15 by the end.
Greggs in numbers
Did you know Greggs sausage rolls have 96 layers of pastry?
The first Greggs opened in 1951 on Gosforth High Street.
There are also 2,473 shops around the country — a thousand more than McDonald’s.
Greggs is now valued at £2.6billion thanks to its budget deals.
Nearly £2 in every £100 spent in UK hospitality is done in a Greggs.
Newcastle still remains the sausage roll capital of the UK, with Geordies scoffing 17.9 million of them a year.
In November, Greggs boss Roisin Currie warned the Government’s tax raid on businesses would cost the chain tens of millions of pounds.
The Government will hike employer National Insurance contributions from 13.8% to 15% from April while the National Minimum Wage is also rising, piling pressure on retailers.
A host of other major chains have warned of price rises following the Autumn Budget, including Next, Halfords and Sainsbury’s.
Greggs has been contacted for comment.
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