Unexpected grocery store slashes lunch meal deal to just £1 – cheaper than Tesco, Sainsbury’s and Boots

A GROCERY store has slashed the price of its lunch meal deal to just £1 – making it cheaper than rivals.

The bargain deal is available throughout January and includes lunchtime favourites such as sausage rolls, wraps, sandwiches and pasta salads.

The offer is available from 11 Amazon Fresh stores across London between January 6 and January 31.

The £1 deal includes a main, snack and drink from the retailer’s £3.90 meal deal range.

The options available include favourites from the range such as the chicken Caesar and bacon wrap and arrabbiata chicken pasta salad.

The deal also includes items from brands such as Huel, Bol and Nourish.

The deal is available at the following stores:

• Southwark
• Holborn
• Moorgate
• Woof Wharf
• Euston
• Liverpool St
• Monument
• Hoxton
• East Croydon
• West Hampstead
• Aldgate East

To claim the deal customers will need to visit www.amazon.co.uk/mealdeal before paying at the gates or self-checkout using the Amazon app. 

Amazon Fresh’s £1 meal deal is cheaper than rivals from the major supermarkets as well as meal deal pioneer Boots.

Tesco offers £3.60 and £5 meal deals when customers use a Clubcard.

Sainsbury’s offers three meal deal options priced at £3.75, £5 and £7, while Asda simply offers the cheapest of three items across its food to go range for free.

Meanwhile, Morrisons’ meal deal is £3.50 and Boots’ is £3.60 with an  Advantage Card.

Supermarkets have signalled the start of a pricing war this month as they compete for customers looking to save cash after the festive season.

Iceland has launched its biggest-ever Mega Deals event while Asda has slashed the prices of thousands of households staples and Morrisons has announced price reductions across hundreds of items.

Despite these new year price cuts retailers have warned shoppers to expect price increases when the chancellor’s tax hikes come into effect in April.

As savvy shoppers look to limit the impact, the cheapest supermarket of 2024 has been announced.

Amazon Fresh now has 21 UK stores, with all but one in London. The only site outside of the capital is in Sevenoaks in Kent.

The online giant closed two stores in 2023 but has continued to expand its presence.

How to save on your supermarket shop

There are several ways to limit any shocks that await at the supermarket checkout.

Always make a list before you head out shopping and make sure to stick to it to avoid impulse purchases.

You could also try “downshifting” which is when you swap out branded items for own-brand ones.

Avoid items which are labelled as “finest” or “luxury” as these typically cost more.

Keep an eye out for items labelled as “value” or “essential”.

Compare items by looking at their unit cost.

This ensures that you are comparing the prices of like-for-like items.

Pay attention to the quantities you are buying. 

Some items have stayed the same price through the years while others have reduced in size due to shrinkflation.

You may also be able to save money by opting for wonky vegetables.

This is produce which is still fresh and safe to eat but may be misshapen or imperfect.

You could also buy frozen fruit and vegetables as they are often cheaper than buying fresh and will not go off.

Register for a supermarket’s loyalty programme to save money on your shop.

For example, Tesco has its Clubcard scheme while at Morrisons there is the More Card.

Do you have a money problem that needs sorting? Get in touch by emailing money-sm@news.co.uk.

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