Fast food chain that ‘beats McDonald’s’ quietly opens its first branch in the UK
A FAST food chain branded better than McDonald’s has quietly opened its first branch in the UK.
Amsterdam-based Fat Phill’s has pulled up the shutters on a new restaurant in the nation’s capital London.
The spot in Clapham Junction welcomed in customers for the first time at the end of 2024 – it’s 20th opening in five years.
The chain, which one blogger has previously said “beats out McDonald’s and KFC“, sells everything from burgers to waffle fries.
Shoppers can also get their hands on a hot chicken sandwich, tater tots and stroopwafel shakes based on the classic Dutch sweet treat.
The new London branch has also picked up dozens of gleaming Google reviews since its launch, with one branding it “absolutely delicious”.
Another said: “Signature burger is a great smash and tastes very fresh. Can’t wait to return!”
A third put it more plainly: “The best burgers that we have tried. Absolutely amazing.”
The Sun has asked Fat Phill’s if it plans to open more restaurants across the UK and will update this story when we have heard back.
The chain opened its first branch in Amsterdam, The Netherlands in 2019, quickly growing to running 19 across the country, not including the London location.
Restaurants have opened in Amsterdam, Eindhoven, Rotterdam and Utrecht.
The fast food chain describes itself as an “urban cool young” American-themed chain combining culture and music.
Other international fast food chains coming to the UK
A host of global fast food chains are expanding into the UK and opening restaurants.
Family entertainment and dining centre Chuck E Cheese is reportedly planning to launch six branches across England and Scotland.
Milton Keynes, Glasgow, Leeds, Manchester, Birmingham, and Bristol are other areas where the Texas-based business is keen to launch.
Chuck E Cheese is already well-known across the UK, due to its references in famous cartoons such as Family Guy, The Simpsons and Spongebob Square Pants.
It has not just been expanding across the UK either, having launched the concept in Australia in early 2023.
Last month, Dave’s Hot Chicken opened its first location in the UK, on Shaftesbury Avenue in London.
The Sun exclusively revealed the exact locations of its first five permanent UK restaurants.
Tex-Mex brand Velvet Taco is also making its UK debut this spring.
Meanwhile, Popeyes entered the UK market in 2021 and has proved to be a hit with ravenous customers ever since.
It previously said it wanted to reach the 60-restaurant milestone by the end of 2024.
US burger chain Wendy’s opened a number of locations last year, and currently runs 40 across the UK.
The chain returned to the UK high street in 2021 after a 20-year hiatus.
Wingstop opened 15 branches in 2024, taking its total number of restaurants in the UK to 71.
Lemon Pepper Holdings, which runs the fast food chain’s UK portfolio, said the move to open 15 further locations would create up to 750 jobs.
List of published Fat Phill's locations
England
- Clapham Junction, London
The Netherlands
- Almere
- Amersfoort
- Amsterdam Amstelstation
- Amsterdam Flowermarket
- Amsterdam Kinkerstraat
- Arnhem
- Delft
- Den Haag
- Eindhoven
- Groningen
- Heerhugowaard
- Hilversum
- Hoofddorp
- Leiden
- Leidschendam
- Rotterdam
- Tilburg
- Utrecht
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