Cadbury forced to make major change to all packaging after being stripped of prestigious royal title
THE look of Cadbury products will be undergoing a change after the iconic brand has been stripped of its royal title.
All products under the Cadbury name will be impacted after King Charles removed its royal warrant this year.
It is the first time in 170 years that the iconic chocolate company will not have the prestigious title.
Queen Victoria first awarded Cadbury with the title in 1854 which was then repeated by the late Queen Elizabeth II in 1955 who was a huge lover of the chocolate.
Despite the loss of the title, lovers of the chocolate giant’s iconic purple packaging will not have to worry, though there will be some changes.
Cadbury told The Sun: “Yes, practically this means that we will remove the Royal Arms from all of our packaging.
“However to be clear, there will be no change to the iconic Cadbury purple which is not by Royal appointment.
“Cadbury purple has been used for Cadbury chocolate products for more than a century and is synonymous with the brand, this won’t change.”
The reason for sudden the removal of the royal title is not known but Cadbury is not the only company to lose such an endorsement.
The King released the list of the 400 companies that received his royal warrant this year.
It included Wartski Jewellers which is where the King and Queen’s wedding rings were created for their wedding in 2005 and Camilla’s hairdresser Jo Hansford’s salon in Mayfair.
As well as Cadbury’s, 100 other companies had their title removed by the Monarch including Unilever which owns Marmite, Walls, and Hellmanns.
None of the brands that have lost the warrant were told why.
It has been suggested that the reason for the removal is the King’s health-conscious attitude as he makes his own mark as King.
But other chocolate brands like Nestle which owns Milkybar and Smarties as well as Bendicks and Prestat all still have their titles.
It is thought that the Royal Arms are awarded to suppliers used by the royal household and senior family members as well as other factors including sustainability.
Over 300 companies have retained their warrant initially awarded by Queen Elizabeth II including Kellogg’s and Moet Champagne.
Those who have lost the warrant have expressed their disappointment.
A spokesperson for Mondelez International, which owns Cadbury’s, previously told The Sun: “Cadbury is a much-loved brand that has been a part of British life for generations and remains the nation’s favourite chocolate.
“Whilst we are disappointed to be one of hundreds of other businesses and brands in the UK to not have a new warrant awarded, we are proud to have previously held one, and we fully respect the decision.”
A spokesperson for Unilever said: “We are very proud of the long history our brands have supplying the Royal Household and of the Warrants they have been awarded during this time, most recently by Her Majesty Queen Elizabeth II.
“The granting of Royal Warrants is a matter for the Royal Household.”