I’m a 67-year-old makeup mogul & apply a face of anti-ageing buys in 4 mins, here’s the best eye hack you’ve never tried
BOBBI Brown is a name well-known by any beauty fanatic.
The American professional makeup artist and author is also the founder of both beauty brands Bobbi Brown Cosmetics and Jones Road.
Bobbi Brown Cosmetics is a luxury beauty retailer and educator, whose websites says: “We teach beauty that’s smarter, not harder.
“Simple to learn and easy to do, it’s artistry for the everyday—with quick techniques to keep you glowing.”
Bobbi sold her self-titled brand to Estee Lauder in 1995 but stayed on as chief creative officer.
Four years ago, she launched Jones Road – a makeup range named after a street in the Hamptons.
The brand sells simple-to-use products which aim to achieve a ‘clean, no-makeup makeup look’.
Jones Road has been hugely popular and seen impressive growth since it’s launch – already on track to becoming her second $1 billion company.
Speaking to the Daily Mail from her New Jersey home, Bobbi shared the best way to achieve a perfect smokey eye look, using products from her Jones Road range.
Speaking about the look, Bobbi said: “The smokey eye is both soft and wearable.
“The diffused smokey eye looks great on anyone and on any skin tone.
“I really want women to not be afraid of a little sparkle and shimmer.
“People seem to think mature women shouldn’t add any and it’s wrong.”
How to do it
To begin, you’ll need an eye pencil, Bobbi uses The Best Pencil in black, which costs £22.
You then gently smudge the pencil before adding eyeshadow on top for definition – Bobbi uses The Best Eyeshadow in Smokey Grey to achieve a dark and sultry look.
The matte eyeshadow costs £24.
You’ll need to apply Sparkle Wash in the shade Gilded on top for a shimmery finish, which is available to purchase for £24.
Finally, you can finish the look by adding a touch of The Mascara (costing £24) and defining your brows with The Brow Pencil, which costs £22.
Picking up a black eye pencil can seem daunting if you don’t consider yourself a makeup pro, but Bobbi says: “‘Don’t be afraid of black eye pencil.
“It can be a little strong for daytime, but it’s a good switch for evening.”
The beauty guru is well-known for her incredibly speedy application, famously able to apply her own makeup in four minutes.
Bobbi said candidly: “I’m 67 years old. I need make-up but I’m also one of those people who is always dashing, always late, always doing a million things, so I require a quick routine.
“I use my fingers to apply most of it, you don’t need a big kit full of brushes.
“Women who fall in love with Jones Road say it’s the easiest thing they’ve ever used, because you never look like you have bad make-up on.”
Top 40 beauty tips that have been handed down from generations
1. Never go to bed in make up
2. Moisturise daily
3. Don’t pick at your spots, to avoid scarring
4. Get enough sleep to prevent tired-looking skin
5. When it comes to make-up, less is more
6. Trim your hair regularly to prevent split ends
7. Don’t forget to moisturise your neck and décolletage
8. Drink a big glass of water each morning to cleanse and rehydrate
9. Gently pat your face dry with a towel instead of rubbing to avoid irritation
10. Avoid using too much heat on your hair to prevent damage
11. Remove makeup gently, especially around the eyes
12. Use a lip balm to keep your lips soft and prevent chapping
13. Put cucumbers on eyes to help reduce puffiness
14. Choose a foundation that matches your neck to avoid a mismatched face
15. Wash your face in cold water after cleansing to close pores.
16. Rinsing hair in cold water to increase the shine
17. Wear sunscreen/SPF protection every day, no matter the weather
18. Use a cold spoon to reduce under-eye puffiness
19. Use petroleum jelly to tame brows and moisturise lips
20. Test skincare products on a small patch of skin before using them all over your face
21. Never spend longer than 30 minutes in direct sunlight
22. Exfoliate your skin regularly to remove dead skin cells
23. Wear gloves on hands and socks on feet after putting cream on overnight
24. Wear brown mascara for a less harsh look
25. Apply blush to the apples of your cheeks for a natural glow
26. Wash hair in beer to make in shiny
27. Invest in a good quality eye cream
28. Keep your makeup brushes clean to avoid breakouts
29. Apply eye cream to reduce puffiness and dark circles
30. Apply a heat protectant before using styling tools on your hair
31. Brush your hair 100 strokes per day
32. Head massages for hair growth
33. Deep condition your hair weekly to keep it healthy and shiny
34. Wrap hair in a warm towel to enhance a hair treatment
35. Use a silk pillowcase to reduce hair frizz and skin wrinkles
36. Use a facial mask once a week for deep cleansing
37. Use a gentle, non-comedogenic cleanser to prevent clogged pores
38. Exfoliate your lips using your toothbrush
39. Use mayonnaise as a hair conditioner
40. Use a primer before applying foundation for a smoother finish