Adam Schefter dunking on Doug Gottlieb was the social media beef nobody saw coming
Doug will have to buy burn cream with someone else’s credit card.
Adam Schefter vs. Doug Gottlieb is the sports beef the internet never knew it needed until Monday night.
In the blue corner, the king of NFL insiders, a man who will happily parrot anything as long as you keep feeding him info, Mr. “Bruce Allen is my editor” himself ... Adam Schefter.
Fighting out of the red corner, the Mouth of Milwaukee, the man of 1,000 terrible takes, he’ll steal your heart (and your credit card) ... Doug Gottlieb.
Here’s how this all went down. On Monday night Schefter tweeted about the potential of Michael Vick becoming head coach of Sacramento State by saying the school had “$50M of NIL money,” indicating that this made it an attractive place to land.
Sacramento State is in discussions to hire former Pro-Bowl QB Mike Vick as its new head coach, per sources. Sacramento State plans to move up to FBS, is building a new stadium and has over $50 million in NIL. Sacramento State would build an experienced coaching staff around Vick…
— Adam Schefter (@AdamSchefter) December 16, 2024
Obviously this is ridiculous. There is no planet in which Sacramento State has over $50M of free cash flow available to throw into NIL. That’s more than the majority of Power 4 schools. In fact, there’s evidence that the $50M is actually over the next 10 years, which is still very impressive for a school the size of Sacramento State, but it’s still a misleading way to word this by Schefter.
Ultimately nobody should really care, but Doug Gottlieb decided to call out Schefty on it.
Jeezus Shefty, edit what agents tell you… 0.0% chance Sac State has $50m in NIL. https://t.co/8eoU0wwKPO
— Doug Gottlieb (@GottliebShow) December 17, 2024
Normally Schefter is one to let water roll off a duck’s back, but not today.
The SAC-12 leading the schools NIL efforts already announced it has reached its initial goal of raising $50 million in NIL funds to strengthen the school’s case for an invitation to the PAC-12 or Mountain West conference.
— Adam Schefter (@AdamSchefter) December 17, 2024
Ready for the haymaker? Schefter had it ready ...
And Jeezus, Doug. A seven-game losing steak and last place in the Horizon League? Less time on social media and more time in the gym. pic.twitter.com/r58Fpwfvb8
— Adam Schefter (@AdamSchefter) December 17, 2024
This goes directly at Gottlieb’s ego. Green Bay made a big splash by hiring Gottlieb to get their team to the next level after an 18-14 season in 2023-24, and so far everything is off the rails. The Phoenixes are 2-10, six players transferred away, and they’re losing by 20+ points on a regular basis.
When you get dunked on this hard by Schefty all you can do is try and retreat with your tail tucked between your legs.
Have to raise money for a stadium, coaches, and then NIL. Saying it is $50m in NIL is disingenuous.
— Doug Gottlieb (@GottliebShow) December 17, 2024
Gottlieb isn’t wrong here, but it’s Doug Gottlieb so he doesn’t deserve any props.