Represent’s 247 Performance Line Debuts Puma Collab Featuring the Deviate Nitro Elite 3 Sneaker
Represent is getting ahead of the fitness rush next month with its newest collaboration.
According to the British menswear brand, it’s performance sub-brand 247 has teamed up with Puma on a 12-piece clothing and footwear collection. Slated to drop later this week, the capsule also features Represent’s first official women’s products. The women’s items will be modeled by Olympic rising star and 800m Paris semi-finalist, Phoebe Gill, in the collection’s campaign.
In its biggest partnership to date, Represent’s new Puma x 247 collection signifies the Manchester-born brand’s broader mission to innovate and evolve within the performance space, the company said in a statement.
The sneaker is the centerpiece of this new collaboration, which takes on Puma’s Deviate Nitro Elite 3 model. Redesigned with the 247 palette, detail and logo, the Represent x Puma Deviate Nitro Elite 3 sneaker comes in a Desert Dust-Puma Black colorway. It retails for $240 and comes in unisex sizing.
“The 247 x Puma Elite Nitro encapsulates the technical brilliance we aim to deliver in every product,” George Heaton, co-founder and creative director of Represent, said in a statement. “It’s more than just a shoe—it’s a statement of 247’s growth, innovation, and dedication to becoming a leading force in performance wear. We are incredibly proud to have our name, logo, and identity associated with this technically advanced footwear.”
As for the rest of the collection, the two companies have come together on T-shirts, a tank top, shorts, sweatpants, a hoodie, a sports bra, tights, a headband and a backpack.
“Our aim was to learn from one of the best in the industry and elevate our product line, starting with the creation of an elite performance running shoe,” Heaton continued. “Puma, already known for developing the number one shoe in Hyrox—a sport with which we’re authentically connected—was the perfect partner to help us achieve this goal.”
Gregor Abenstein, head of Select at Puma added that this partnership has been a “true collaboration” in every sense. “From the very beginning, we worked hand-in-hand to merge our creative visions, ensuring that every detail reflects the strengths of both brands,” Abenstein said. “We are very happy with the outcome and think we can offer something purposeful to our consumers.”
The Represent 247 x Puma collection, which retails between $25 and $240, will be available from Representclo.com/247 and Puma.com on Dec. 18.