Cadbury axes popular chocolates leaving shoppers complaining ‘Christmas is cancelled’
CADBURY has confirmed it has discontinued popular chocolates leaving shoppers complaining that “Christmas is cancelled”.
The chocolate maker has ditched its Dairy Milk Daim Little Robins this festive season.
The 77g bags contained individually wrapped solid milk chocolate eggs with crunchy almond and caramel Daim pieces.
Shoppers have previously labelled the chocolates as “the perfect stocking fillers” and “ideal for sharing”.
The treats were released in 2019 alongside the Dairy Milk orange snowman and Winter Gingerbread bar.
But this week, the manufacturer announced the chocolates have been withdrawn from shops to make way for more flavours.
It comes after shoppers took to social media to ask if the bars would be returning to shelves this Christmas.
They wrote on X: “It’s now November 23 and it doesn’t look like Cadbury are doing the wee daim robins this year.
“Sorry to say, but it looks like Christmas is cancelled.”
Another commented: “I am literally searching the net on this because I can’t find them anywhere.
“I have found on a few random social media pages that they have been discontinued but I can find anything official by Cadbury.”
A spokesperson for Mondelēz International told The Sun: “We’re always adapting our Christmas range to make sure that it reflects changing consumer tastebuds, and there is a range of options available to enjoy.
“In line with this, the Cadbury Dairy Milk Daim Little Robins Bag (77g) is no longer available, but we have plenty of other delicious options for consumers to choose from in our 2024 festive line-up, including the Cadbury Dairy Milk Robins (77g) as well as our beloved Christmas classics and some exciting new festive treats.”
The Cadbury Dairy Milk Robins are the same as their discontinued counterpart, but they don’t contain any pieces of Daim.
You can buy them from the majority of major supermarkets and retailers including Tesco, Iceland, Asda, Sainsbury’s and Morrisons.
They cost between £1.50 and £1.60, depending on where you buy them.
Cadbury regularly refreshes its product range to introduce new favourites.
It discontinued another Christmas favourite – Dairy Milk Winter Orange Crisp – this year too.
The 360g bar was made of smooth chocolate enhanced with tangy orange crisps, and it became a festive favourite for fans of the choclatier.
The Dairy Milk Snowman and Festive Friends will also not be making an temperance on shelves this Christmas.
Cadbury discontinued another orange-flavoured bar earlier this year – Dairy Milk orange.
The 180g snack was launched in 2021 following a surge in popularity for chocolate orange products.
This included Cadbury’s orange Twirl in 2019, and Buttons and Fingers in 2020, as well as Tesco‘s chocolate orange bourbons.
After announcing its iconic Dairy Milk bar would be released with a fruit twist, fans were initially delighted and rushed out to buy it.
Changes to popular chocolate treats can hit fans hard.
Shoppers were in uproar in January after noticing Dairy Milk Marvellous Mix-ups with Oreo have been axed from shelves.
They were similarly left heartbroken to discover the Cadbury Dairy Milk 30 per cent Less Sugar had also been scrapped, as well as Peanut Caramel Crisp Bars.
This year Cadbury has also come under fire for reducing seven-packs of Animals biscuits to five-packs, although the price is still the same.
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the “sugar tax,” forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.