Church’s Holiday Campaign Celebrates the Slip-On
Toss on your tweed and shooting jackets: Church’s has launched a holiday campaign that stars its most popular styles, from suede Oxford brogues to cushy velvet loafers.
Shot in the UK at St. Giles House in Dorset, ancestral home to the 12th Earl of Shaftesbury, models are pictured riding motorcycles and dancing on tables, Sloane Ranger-style.
The Prada-owned brand’s seasonal celebrations come on the heels of its 50th anniversary campaign, which was released in October.
Starring British actor Harry Lawtey, the campaign was shot in the 18th century country house West Wycombe House in Buckinghamshire. The home is famed for being the setting of Stanley Kubrick’s “A Clockwork Orange” and Marek Kanievska’s 1984 film “Another Country” starring Rupert Everett and Colin Firth.
“I’ve always been really enthusiastic about footwear funnily enough, especially proper shoes. When I was around 15 or 16, I started taking much more of an interest in fashion, there was a real trend for classic dressing at the time — trenchcoats and suit trousers — which was probably quite influenced by ‘Peaky Blinders.’ Quite pretentiously, I chucked out almost all of my trainers and only wore leather shoes for a good few years: Chelsea boots, brogues and loafers,” said Lawtey in an interview.
“Even now I still wear almost exclusively smart leather shoes, certainly much more than I wear sneakers. I just like the strength it gives you from the ground up. It changes your gait and the way you carry yourself — it can make a big difference. Actors are always really interested in what shoes their character will wear and I think that makes a lot of sense,” he added.
The selection of products ranges from $100 for a pair of socks to $3,250 for a leather tote bag, and are available to purchase in Church’s stores and online at church-footwear.com.