Best Buy and Walmart are absolutely dominating Amazon in Black Friday TV deals

UPDATE: Nov. 27, 2024, 4:37 p.m. EST This post has been updated with the latest pricing on the best TV deals live right before Thanksgiving, including new Amazon Omni Mini LED deals and a 55-inch 4K TV under $180 at Walmart.

As one of the OG items being stampeded after in those old Black Friday clips you're picturing right now, we've known for most of our adult lives that Black Friday is one of the best times of year to buy a TV.

The types of TVs spotlighted in the pre-holiday sale have shifted, however. The biggest factor when upgrading your TV this year will probably be the normalization — and subsequently, affordability — of QLED. Over the past few years, QLED TVs have officially gone from "the TV that only the fanciest people you know have" to quite accessible for the average household. Finding a 55-inch QLED under $300 or a 65-inch QLED under $500 during an event like Black Friday isn't hard at all.

However, the "best" TV deal for one household won't be the "best" TV deal for another. Rather than jumping between a mess of tabs of every store's TV doorbusters, knowing which type of TVs each big retailer tends to focus on is a way smarter strategy going in.

Are TV deals better at Amazon, Best Buy, or Walmart?

In my experience, Best Buy focuses on large screens and has a bigger selection of the premium QLED and OLED models from Samsung, Sony, and LG on sale. Amazon gears its TV discounts more toward 43-inch to 65-inch Fire TVs, especially its in-house models. Walmart is known for a more concise list of doorbusters that are often simply the cheapest 4K TV possible in a certain size, specifically options in the 50- to 75-inch range that are more likely to sell out than TVs at other retailers. However, there's been a bit of a plot twist with cheap 43-inch to 65-inch QLEDs this year — Best Buy is kind of stealing Walmart's spotlight on that one.

The TV wheelhouses of these retailers don't completely bar any overlap between TV deals, though. There will be a handful of popular models (like Samsung's The Frame) seeing price matches across each, but we'll keep you posted if one retailer is able to undercut the others on one of these icons.

I've been tracking early Black Friday TV deals since the beginning of November and have watched retailers amp discounts even further in the days right before Thanksgiving — a ton of models are already back to their October Prime Day price or beating it completely.

So yes, almost all of the TV deals in this list are already at their Black Friday prices — but that doesn't mean retailers won't hit us with a surprise extra price drop or add a few more secret doorbusters to their ranks. This list will be refreshed regularly as we head into Black Friday itself on Nov. 29 (and beyond) if you'd prefer to hold out and compare.

All newly added or updated deals have been marked with a ✨, while struck-through deals were either sold out or expired at the time of writing.

One more thing: If you're getting rid of an old TV to make room for this Black Friday purchase, take it somewhere that recycles old electronics (like Best Buy) rather than trashing it.

Best Black Friday TV deal

Why we like it

Remember when I said QLEDs are becoming way more accessible for the average household? At $219.99, this 55-inch QLED is hovering around the same price point that many regular, dull LED TVs were a few years ago. Now, I can see this 55-inch Hisense QLED being baby's first adult TV purchase for a ton of people. (Note: Best Buy has dropped this price by an extra $30 since this TV first went on sale a few weeks before Black Friday.)

The difference between those two cheap TVs is that the "Q" in QLED stands for quantum dots, which form a layer of extra light over the traditional LED panel to pump more saturated colors through the screen. QLED TVs are also significantly brighter than regular LED TVs, making them ideal for watching sports, especially in the daytime.

Black Friday TV deals at Best Buy

43-inch to 50-inch TVs

• Pioneer 43-inch 4K TV — $129.99 $269.99 (save $140)

• Hisense 43-inch QD5 QLED 4K TV — $159.99 $299.99 (save $140)

• Samsung 43-inch The Frame QLED 4K TV — $799.99 $999.99 (save $200)

55-inch TVs

• LG 55-inch UT70 Series 4K TV — $299.99 $499.99 (save $200)

• Hisense 55-inch U7 Mini LED ULED 4K TV — $479.99 $799.99 (save $320)

• Hisense 55-inch S7 Canvas QLED 4K TV — $699.99 $999.99 (save $300)

• Samsung 55-inch The Frame QLED 4K TV — $899.99 $1,499.99 (save $600)

• Samsung 55-inch QN90D QLED 4K TV — $1,199.99 $1,799.99 (save $600)

65-inch TVs

• LG 65-inch UT70 Series 4K TV — $379.99 $599.99 (save $220)

• Hisense 65-inch S7 Canvas QLED 4K TV — $799.99 $1,299.99 (save $500)

• Samsung 65-inch QN80D QLED 4K TV — $1,099.99 $1,899.99 (save $800)

• Samsung 65-inch The Frame QLED 4K TV — $1,299.99 $1,999.99 (save $700)

• Samsung 65-inch S95D OLED 4K TV — $2,299.99 $3,099.99 (save $800)

• LG 65-inch G4 OLED 4K TV — $2,299.99 $3,099.99 (save $800)

75-inch TVs and up

• Hisense 75-inch QD6 4K TV — $449.99 $699.99 (save $250)

• LG 75-inch 85 Series QNED 4K TV — $999.99 $1,499.99 (save $500)

• Samsung 77-inch S84D OLED 4K TV — $1,599.99 $3,299.99 (save $1,700)

• Sony 75-inch Bravia 7 QLED 4K TV — $1,799.99 $2,399.99 (save $600)

• Samsung 75-inch The Frame QLED 4K TV — $1,799.99 $2,999.99 (save $1,200)

• LG 77-inch C4 OLED 4K TV — $2,199.99 $2,799.99 (save $600)

• TCL 85-inch S5 Series 4K TV — $699.99 $999.99 (save $300)

• Sony 85-inch Bravia 7 QLED 4K TV — $2,499.99 $3,299.99 (save $800)

• Samsung 85-inch The Frame QLED 4K TV — $2,999.99 $4,299.99 (save $1,300)

• TCL 98-inch Q6 QLED 4K TV — $1,599.99 $2,999.99 (save $1,400)

Black Friday TV deals at Walmart

43-inch TVs

• Element 43-inch 4K TV — $138 $158 (save $20)

50- to 55-inch TVs

• LG 50-inch 75 Series QNED 4K TV — $398 $596.99 (save $198.99)

• Hisense 55-inch R6 4K TV — $178 $278 (save $100) ✨

• Samsung 55-inch DU6900 4K TV — $298 $349.99 (save $51.99) ✨

• Samsung 55-inch Q60DB QLED 4K TV — $498 $698 (save $200)

• LG 55-inch B3 Series OLED 4K TV — $798 $1,699.99 (save $901.99)

65-inch TVs

• LG 65-inch UQ7070 4K TV — $398 $476 (save $78)

• Samsung 65-inch DU6900 4K TV — $398 $469.99 (save $71.99) ✨

• Samsung 65-inch Q60DB QLED 4K TV — $698 $898 (save $200)

• LG 65-inch B3 Series OLED 4K TV — $998 $1,299 (save $301)

70-inch TVs and up

• LG 70-inch UQ7070 4K TV — $498 $648 (save $150)

• TCL 75-inch S4 4K Roku TV — $378 $498 (save $120)

• Samsung 75-inch Q60DB QLED 4K TV — $898 $1,198 (save $300)

• Samsung 85-inch DU7200B 4K TV — $898 $998 (save $100)

Black Friday TV deals at Amazon

43-inch TVs

• Insignia 43-inch F30 4K Fire TV — $139.99 $199.99 (save $60)

• Toshiba 43-inch C350 4K Fire TV — $199.99 $279.99 (save $80)

• Amazon 43-inch 4-Series 4K Fire TV — $229.99 $369.99 (save $140)

50- to 55-inch TVs

• Amazon 50-inch Omni 4K Fire TV — $329.99 $479.99 (save $150)

• Amazon 55-inch 4-Series 4K Fire TV — $339.99 $519.99 (save $180)

• Amazon 55-inch Omni 4K Fire TV — $369.99 $549.99 (save $180)

• Amazon 55-inch Fire TV Omni QLED 4K TV — $419.99 $599.99 (save $180)

• Amazon 55-inch Omni Mini LED QLED 4K Fire TV — $689.99 $819.99 (save $130 with Prime) ✨

65-inch TVs

• TCL 65-inch QM7 QLED 4K TV — $697.99 $1,099.99 (save $402)

• Amazon 65-inch Omni Mini LED QLED 4K Fire TV — $919.99 $1,089.99 (save $170 with Prime) ✨

• Samsung 65-inch S90D OLED 4K TV — $1,397.97 $2,197.99 (save $800)

• LG 65-inch G3 OLED 4K TV — $1,996.99 $2,796.99 (save $800)

75-inch TVs and up

• TCL 75-inch Q5 QLED 4K Fire TV — $549.99 $749.99 (save $200)

• Amazon 75-inch Omni 4K Fire TV — $699.99 $1,049.99 (save $350)

• TCL 75-inch QM7 QLED 4K TV — $997.99 $1,499.99 (save $502)

• Sony 85-inch X77L 4K TV — $998 $1,498 (save $500)

• Amazon 75-inch Omni Mini LED QLED 4K Fire TV — $1,269.99 $1,499.99 (save $230 with Prime) ✨

• Hisense 75-inch U8 Mini LED ULED 4K TV — $1,297.99 $1,999.99 (save $702)

• LG 77-inch B3 OLED 4K TV — $1,496.96 $2,296.99 (save $800.03)

85-inch TVs and up

• Hisense 85-inch U8 Mini LED ULED 4K TV — $1,697.99 $2,799.99 (save $1,102)

• Amazon 85-inch Omni Mini LED QLED 4K Fire TV — $1,779.99 $2,099.99 (save $320 with Prime) ✨