Amazons official Black Friday sale is live — find all the best deals here

UPDATE: Nov. 28, 2024, 5:00 a.m. EST Amazon's Black Friday sale officially started on Thursday, Nov. 21. This story has been updated with details on how long the sale will last, plus new deals on Instant Pots, beauty tech from Dyson and Shark, and further discounts on items that were already on sale, like Beats headphones.

It seemed that Amazon was playing the long game this year, but now, its Black Friday sale has officially started.

The monster retailer announced the official dates for its Black Friday sale weeks later than the other big stores, and the official Amazon Black Friday event itself didn't start until Thursday, Nov. 21. If you're at all familiar with the way Black Friday works nowadays, you know that a Black Friday sale starting a week before Thanksgiving isn't all that early — considering Best Buy, Walmart, and Target had all already unveiled a first round or two of official Black Friday deals by the time Amazon started using that language.

But by now, any seasoned Black Friday shopper probably also knows that the lack of official Black Friday nomenclature doesn't mean a lack of early Black Friday deals. Amazon had been quietly dropping some pretty good discounts on products in main categories like robot vacuums, Apple products, and Fire TVs throughout all of November. But now that Amazon's legit Black Friday sale is underway after that post-October Prime Day limbo period, expect deals to get explosive.

We're tracking all of the noteworthy deals live in the days before Thanksgiving, and will be refreshing our list of Amazon deals on a daily basis, because that's how often Amazon is dropping new deals.

As you assess your purchase options, definitely keep an eye on our coverage of the other big retailers to see how their deals compare to Amazon's — Walmart, Best Buy, and Target are going hard, and the variety out there deserves some consideration. Another smart shopping strategy is to drop the listing URL into Amazon price history tracker Camelcamelcamel to see if the current deal is a good one, or add the item to your wishlist to get notified as soon as it goes on sale.

Note: All newly added or updated deals have been marked with a ✨, while struck-through deals were either sold out or expired at the time of writing. Any deal marked with a 🔥has dropped to a record-low price. 

Best Black Friday Kindle deal

Why we like it

"The new batch of 2024 Kindles is the fastest yet, turning pages quickly and with less delay when switching between books in your library. The Kindle Paperwhite and Signature Edition both have bright, high-contrast screens, so you can read in any environment. While I prefer the Kindle Paperwhite over the Signature Edition most of the time, right now you can't beat the SE's Black Friday price.

The Amazon Kindle Paperwhite Signature Edition is 23% off, bringing it down to $154.99. That's some big savings ($45 to be exact) on a device that's usually $200. You get everything you love in the Paperwhite, lightweight and waterproof design, with the added benefits of double the storage, wireless charging, and auto-adjusting brightness." — Samantha Mangino, Shopping Reporter

More Kindle deals at Amazon

• Kindle — $84.99 $109.99 (save $25)🔥

• Kindle Kids — $94.99 $129.99 (save $35)🔥

• Kindle Paperwhite — $129.99 $159.99 (save $30)🔥

• Kindle Essentials Bundle — $116.97 $161.97 (save $45)🔥

• Amazon Kindle Paperwhite Kids — $139.99 $179.99 (save $40)

• Kindle Paperwhite Signature Edition — $154.99 $199.99 (save $45)🔥

• Kindle Paperwhite Essentials Bundle — $184.97 $204.97 (save $20)

• Kindle Paperwhite Signature Edition Essentials Bundle — $237.97 $257.97 (save $20)

• Kindle Colorsoft Essentials Bundle — $349.97 $384.97 (save $35)

Best Black Friday Echo deal

Why we like it

For less than $20, why not add the convenience of being able to ask Alexa anything in any room of your home? Even if you can't see yourself being a full-screened Echo person, the Pop can subtly squeeze into any living situation. You won't even know it's there — until you're making dinner and can simply ask Alexa for measurement conversions out loud rather than actually figuring out the math. Then you'll definitely know it's there.

More Echo deals at Amazon

• Echo Dot — $22.99 $49.99 (save $27)🔥

• Echo Pop and Globe Electric Smart Color Bulb bundle — $27.98 $51.98 (save $24)

• Echo Dot Kids — $27.99 $59.99 (save $32)🔥

• Echo Spot — $44.99 $79.99 (save $35)🔥

• Echo Show 5 — $44.99 $89.99 (save $45)🔥

• Echo — $54.99 $99.99 (save $45)🔥

• Echo Show 8 — $79.99 $149.99 (save $70)🔥

Best Black Friday Fire Tablet deal

Why we like it

"Amazon's Fire HD 10 tablet is a lot friendlier on the wallet than an iPad. With a 10.1-inch screen, it's similar in size, but it's also a fraction of the price. In our review of the Amazon Fire HD 10, we delighted in its lightweight design and long-battery life. The biggest downside to Amazon's Fire tablets are the limited selection of apps offered, especially compared the the Google Play or Apple stores.

That being said, it's still not a bad choice for those who want a tablet for streaming or reading through the Kindle app —especially when the Fire HD 10 is down to its lowest price ever of $74.99. That's a generous 46% off for $65 in savings." — Samantha Mangino, Shopping Reporter

More Fire Tablet deals at Amazon

• Amazon Fire 7 Kids — $54.99 $109.99 (save $55)🔥

• Amazon Fire HD 8 Tablet — $54.99 $99.99 (save $45)🔥

• Amazon Fire HD 10 Kids Pro Tablet — $109.99 $189.99 (save $80)🔥

• Amazon Fire Max 11 Tablet — $139.99 $229.99 (save $90)🔥

Best Black Friday robot vacuum deal

Why we like it

"I think of the Roborock Qrevo S as the diet version of my favorite self-emptying robot vacuum right now, the Roborock Qrevo Master. And unless you're open to spending $1,000 or more on a robot vacuum, you can probably live without the Qrevo Master's fluff features like a livestream pet camera or extending side mop — especially when, at this price, you could buy a Qrevo S for two stories of your home for less than the price of one on-sale Qrevo Master.

Opting for the cheaper Qrevo is still a solid move: Compared to other 2-in-1 robot vacuum and mop combos also on sale for Black Friday, the Qrevo S is one of the rare options under $500 that washes and dries its mopping pads." — Leah Stodart, Senior Shopping Reporter

More robot vacuum deals at Amazon

• Eufy L60 — $179.99 $279.99 (save $100)🔥

• Eufy L60 with self-empty station — $279.99 $398.99 (save $119 with Prime)🔥

• Eufy X8 Pro with self-empty station — $349.99 $649.99 (save $300)🔥

Robot vacuum and mop combos

• Roborock Q7 Max — $199.99 $599.99 (save $400)🔥

• iRobot Roomba Combo i5+ with self-empty station — $299 $549.99 (save $250.99)

• Shark Matrix Plus 2-in-1 with self-empty station — $349.99 $699.99 (save $350)🔥

• iRobot Roomba Combo j5+ with self-empty station — $399 $729.99 (save $330.99)

• Eufy Omni C20 self-empty and mop washing station — $399.99 $599.99 (save $200)🔥

• Narwal Freo with self-empty and mop washing station — $499.99 $899.99 (save $400)

• Eufy X10 Pro Omni with self-empty and mop washing station — $549.99 $799.99 (save $250)🔥

• Yeedi M12 Pro+ with self-empty and mop washing station — $549.99 $999 (save $449.01)🔥

• Dreame L10s Pro Ultra with self-empty and mop washing station — $549.99 $999.99 (save $450)🔥

• Shark RV2820YE PowerDetect 2-in-1 with self-empty and mop washing station — $549.99 $899.99 (save $350)🔥

• Ecovacs Deebot T30S with self-empty and mop washing station — $599.99 $999.99 (save $400)🔥

• Narwal Freo X Ultra with self-empty and mop washing station — $799.99 $1,399.99 (save $600)🔥

Best Black Friday TV deal

Why we like it

"Many people looking to finally replace their old, slow LED TV are looking for the happy medium between the cheapest possible TV and the fanciest possible TV. TCL's base tier QLEDs fall right in this sweet spot, and we're particularly drawn to the $549.99 price point on this huge 75-incher.

Though the 27% discount itself isn't as steep as the 30% or 40% off ones we're seeing in our list, it has to be noted that the TV is already ridiculously modestly priced to start with. $549.99 looks even sweeter in context when put beside the 65-inch version of Amazon's in-house Omni QLED is also on sale for the same price — so you're getting 10 more diagonal inches of screen for the same amount of money.

Even as one of the more basic QLEDs on the market, you'll immediately notice the change in brightness and color of the Q65 over the regular LED you've been watching. The difference comes from a layer of quantum dots laid over the LED backlight, which provides an overall punchier picture that's much better for gaming or watching sports." — Leah Stodart, Senior Shopping Reporter

More TV deals at Amazon

43-inch TVs

• Toshiba 43-inch C350 4K Fire TV — $179.97 $279.99 (save $100.02)

• Amazon 43-inch 4-Series 4K Fire TV — $229.99 $369.99 (save $140)🔥

• Amazon 43-inch 4-Series 4K Fire TV (latest version) — $269.99 $329.99 (save $60)🔥

50- to 55-inch TVs

• Insignia 50-inch F30 4K Fire TV — $189.99 $299.99 (save $110)

• Amazon 50-inch Omni 4K Fire TV — $329.99 $479.99 (save $150)

• Amazon 55-inch 4-Series 4K Fire TV — $339.99 $519.99 (save $180)

• Amazon 55-inch Omni 4K Fire TV — $369.99 $549.99 (save $180)

• Amazon 55-inch Fire TV Omni QLED 4K TV — $419.99 $599.99 (save $180)

• Samsung 55-inch The Frame QLED 4K TV — $897.97 $1,497.99 (save $600)

65-inch TVs

• Roku 65-inch 4K TV — $349.99 $449.99 (save $100)

• TCL 65-inch Q5 QLED 4K Fire TV — $429.99 $549.99 (save $120)

• Amazon 65-inch Fire TV Omni QLED 4K TV — $599.99 $799.99 (save $200)

• TCL 65-inch QM7 QLED 4K TV — $697.99 $1,099.99 (save $402) 🔥

• Hisense 65-inch Canvas QLED 4K TV — $799.99 $1,299.99 (save $500)

• Amazon 65-inch Omni Mini-LED QLED Fire TV — $919.99 $1,089.99 (save $170)🔥

• Samsung 65-inch The Frame QLED 4K TV — $1,297.97 $1,997.99 (save $700)

• Samsung 65-inch S90D OLED 4K TV — $1,397.97 $2,197.99 (save $800)

• LG 65-inch G3 OLED 4K TV — $1,996.99 $2,796.99 (save $800)

75-inch TVs and up

• Amazon 75-inch Omni 4K Fire TV — $699.99 $1,049.99 (save $280)

• TCL 85-inch Q65 Mini LED ULED 4K TV — $979.98 $1,729.98 (save $750)

• TCL 75-inch QM7 QLED 4K TV — $997.99 $1,499.99 (save $502)

• Sony 85-inch X77L 4K TV — $998 $1,498 (save $500)

Best Black Friday Apple deal

Why we like it

Considering the M4 MacBook Pro hasn't even been on this plane of existence for a full month (it was announced at the Apple Event at the end of October), already getting a $200 discount on the base configuration model is pretty major. That's Black Friday season for you.

So, what's the difference between the M3 and M4 MacBooks, aside from the fact that the M4 powered one is the fastest MacBook that's ever existed? All of your creative projects and gaming will not only benefit from zippier performance of the chip, but will display more responsive motion and gush brighter colors through the M4 MacBook's new quantum dot Liquid Retina display.

More Apple deals at Amazon

MacBooks

• Apple MacBook Air, 13-inch (M2, 8GB RAM, 512GB SSD) — $949.99 $1,199 (save $149.01)

• Apple MacBook Air, 13-inch (M3, 16GB RAM, 512GB SSD) — $1,049.00 $1,299 (save $250)🔥

• Apple MacBook Air, 13-inch (M3, 24GB RAM, 512GB SSD) — $1,249 $1,449 (save $200)🔥

• Apple MacBook Air, 15-inch (M3, 16GB RAM, 256GB SSD) — $1,044.00 $1,299 (save $255)🔥

• Apple MacBook Air, 15-inch (M3, 8GB RAM, 512GB SSD) — $1,199 $1,499 (save $300)🔥

• Apple MacBook Air, 15-inch (M3, 16GB RAM, 512GB SSD) — $1,234 $1,499 (save $265)🔥

• Apple MacBook Pro, 14-inch (M3, 8GB RAM, 1TB SSD) — $1,399 $1,799 (save $400)

Macs

• Apple Mac mini (M2, 8GB RAM, 256GB SSD) — $499 $599 (save $100)

• Apple Mac mini (M3, 16GB RAM, 256GB SSD) — $559 $599 (save $40)

iPads

• Apple iPad Air, 11-inch (M2, WiFi, 128GB) — $499 $599 (save $100)

• Apple iPad Air, 13-inch (M2, WiFi, 128GB) — $699 $799 (save $100)

• Apple iPad Air, 11-inch (M2, WiFi, 512GB) — $799 $899 (save $100)

• Apple iPad Air, 13-inch (M2, WiFi, 256GB) — $799 $899 (save $100)

Apple Watches

• Apple Watch Series 10 (46mm, GPS) — $359 $429 (save $70) 🔥

• Apple Watch SE (40mm, GPS) — $199.99 $249 (save $49.01)

• Apple Watch SE (44mm, GPS) — $199 $279 (save $80)

• Apple Watch SE (40mm, GPS + cellular) — $219 $299 (save $60)🔥

• Apple Watch SE (44mm, GPS + cellular) — $249 $329 (save $80)🔥

• Apple Watch Series 10 (42mm, GPS) — $349 $399 (save $50)

• Apple Watch Ultra 2 (49mm, GPS + cellular) — $699.99 $799 (save $99.01)

AirPods and speakers

• Beats Pill — $99.95 $149.95 (save $50)🔥

• Apple AirPods 4 (with Active Noise Cancellation) — $168.99 $179 (save $10.01)

• Apple AirPods Pro 2 — $153.99 $249 (save $95.01)🔥

• Apple AirPods Max (Lightning) — $399.99 $549 (save $149.01)

AirTags

• Apple AirTag — $24 $29 (save $5)

• Apple AirTag (4-pack) — $72.99 $99 (save $26.01)

Best Black Friday headphones deal

Why we like it

Check out our full review of the Sony WH-1000XM5.

"If you want headphones that have great noise cancelling and incredible (adjustable) sound, then the Sony WH-1000XM5 headphones won't let you down. Out of the noise-cancelling headphones we've tested, these are our top pick for audiophiles. It can be a little annoying that the ear cups don't fold in, but with 30 hours of battery life, you'll probably find yourself wearing them more often than not. Dropped down to $297, these headphones are at a dollar cheaper than their Prime Day price. Our guess is that this means they'll drop even lower on Black Friday, but if you want to pick up a pair early, this is a decent price." — Bethany Allard, Lead Shopping Reporter

More headphones deals at Amazon

Noise-canceling over-ear and on-ear headphones

• Skullcandy Hesh — $79.88 $134.99 (save $55.11)

• Sony WH-CH720N — $88 $149.99 (save $61.99)🔥

• Beats Solo 4 — $99.99 $199.95 (save $99.96)🔥

• Sony ULT WEAR — $148.99 $199.99 (save $50)

• Beats Studio Pro — $159.99 $349.99 (save $190)

• Sony WH-1000XM4 — $198 $348 (save $150)

• Bowers & Wilkins Px7 S2e — $279 $399 (save $120)

Noise-canceling earbuds

• Anker Soundcore Space A40 earbuds — $44.99 $79.99 (save $35)

• Jabra Elite 4 — $59.99 $99.99 (save $40)

• Beats Studio Buds — $79.99 $149.95 (save $69.96)

• Sennheiser ACCENTUM — $119.95 $199.95 (save $80)

• Beats Studio Buds + — $119.99 $169.95 (save $49.96)

• Jabra Elite 10 — $149.99 $249.99 (save $100)

• Jabra Elite 8 Active — $169.99 $229.99 (save $60)

• Apple AirPods Pro 2 — $153.99 $249 (save $95.01)🔥

• Bose QuietComfort Ultra earbuds — $229 $279.99 (save $50.00)

• Sony WF-1000XM5 — $248 $299.99 (save $51.99)

Best Black Friday fitness tracker deal

Why we like it

Just released in August, this is the first time the new Google Pixel Watch 3 has ever gone on sale for less than $300. Unfortunately, the larger 45mm screen is still at full price, but even this 41mm model has a 10% larger display than the same size Pixel Watch 2, thanks to smaller bezels. The Pixel Watch 3's display is also just brighter and zippier in general, without sacrificing that 24-hour battery life.

On that screen, you'll be able to swipe through a more detailed running dashboard than the previous generation, check your heart rate changes from sleep, to regular daytime chilling, to a legit cardio workout, make payments via Google Wallet, and more.

More fitness tracker and smartwatch deals at Amazon

• Amazfit Band 7 — $39.99 $49.99 (save $10)

• Amazfit Bip 5 (46mm) — $69.99 $89.99 (save $20)

• Amazfit Active (42mm) — $84.99 $109.99 (save $25)a

• Garmin Forerunner 55 (42mm) — $149.99 $199.99 (save $50)

• Apple Watch SE, 2nd Gen (40mm, GPS) — $149 $249 (save $100)

• Samsung Galaxy Watch 6 (44mm) — $159.99 $329.99 (save $170)

• Garmin Vivoactive 5 — $199.99 $299.99 (save $100)

• Apple Watch Series 9 (41mm, GPS) — $279.99 $399 (save $119.01)

• Garmin Venu 3S (41mm) — $349.99 $449.99 (save $100)

• Apple Watch Series 10 (46mm, GPS) — $359 $429 (save $70)

Smart rings

• Oura Ring Gen3 Horizon — $249 $299 (save $50)

• Oura Ring Gen3 Heritage — $320.09 $449 (save $128.91)🔥

Best Black Friday kitchen deal

Why we like it

We know some version of the Foodi immediately comes to mind when you think of Ninja deals, but Ninja makes other feature-stuffed countertop appliances that also deserve consideration. For instance, one of the new and improved versions of Ninja's iconic air fryer ovens, which whips up food up to 65% faster than your traditional oven, is subtly chilling under $200 for Black Friday. This countertop air frying oven, specifically model number DCT402BK, has a double stack design that can cook two separate food items on different settings or at different temperatures simultaneously. In total, there are 13 cooking presets, including bake, broil, toast, whole roast, and dehydrate.

More kitchen deals at Amazon

Instant Pot

• Instant Pot Superior Cooker (7.5 quart) — $54.99 $79.99 (save $25)

• Instant Pot 9-in-1 Duo Plus (8 quart) — $99.95 $149.95 (save $50)

• Instant Pot 10-in-1 Pro (6 quart) — $98.99 $169.99 (save $71)

• Instant Pot 13-in-1 Duo Crisp with Ultimate Lid (6.5 quart) — $149.95 $229.99 (save $80.04)

Air fryers and pizza ovens

• Instant Vortex Plus Air Fryer (10 quart) — $89.99 $149.99 (save $60)

• Cuisinart Indoor Pizza Oven — $129.95 $399.95 (save $170)

• Chefman Indoor Pizza Oven — $199.99 $399.99 (save $200)

• Ninja Foodi Smart XL 6-in-1 Indoor Grill and Air Fryer (DG551) — $169.99 $279.99 (save $110)

Coffee makers

• Keurig K-Supreme — $99 $169.99 (save $70.99)

• Nespresso Vertuo Pop+ Coffee and Espresso Maker — $125.97 $179.95 (save $53.98)

• De'Longhi La Specialista Arte Evo Espresso Maker — $499 $749.95 (save $250.95)

Eco-friendly kitchen gear

• Stasher silicone reusable storage bag (104 oz) — $29.99 $34.99 (save $5)

• Airthereal Electric Kitchen Composter — $199.99 $349.99 (save $150)🔥

• Lomi Electric Kitchen Composter — $249.99 $379 (save $129.01)🔥

Beauty tech deals

Why we like it

If a multi styler like the Airwrap or FlexStyle feels like it'll be overkill for your hair routine, you might consider a nice (but still multifaceted) hair dryer like the Shark SpeedStyle. It's one of Mashable Lead Shopping Reporter Bethany Allard's favorite Dyson Supersonic dupes, particularly for smoothing — its QuickSmooth brush in particular not only dries hair quickly, but "keeps things from looking too windswept and more styled and volumized." This version also comes with a diffuser for defined curls, a concentrator for sleek, straight styles, and a FrizzFighter finishing tool.

More beauty tech deals at Amazon

• Bondi Boost Wave Triple Barrel Curling Iron — $28.41 $40.59 (save $12.18 with Prime)🔥

• Bondi Boost Blowout Brush Pro — $48.99 $69.99 (save $21)🔥

• Bondi Boost Aloe Plated Flat Iron — $55.99 $119 (save $63.01)🔥

• Beachwaver B1 Rotating Curling Iron — $55.20 $99 (save $43.80)🔥

• Dreame Pocket Foldable Hair Dryer — $99.99 $159.99 (save $60)🔥

• Shark HyperAir— $129.99 $229.99 (save $100)

• Shark FlexStyle — $229 $299.99 (save $70.99)🔥

• Dyson Supersonic— $329 $429.99 (save $100.99)🔥

• Dyson Airstrait — $399 $499.99 (save $100.99)🔥

• Dyson Airwrap— $499.99 $599.99 (save $100)🔥

Check out our sister site PCMag's best Black Friday deals list for more options.