Love Island host Maya Jama renews deal with Rimmel cosmetics for eye-watering sum
LOVE Island host Maya Jama is pretty well off after renewing her deal with Rimmel cosmetics for a whopping £1million.
The 30-year-old TV star replaced model Kate Moss as ambassador for the makeup brand last year.
A source said: “Maya’s signing has been super successful.
“She’s the hottest presenter on TV and brand bosses wanted to ensure they snapped her up for another year.”
It comes as it was revealed this month she has raked in £2.5million from deals including a six-figure sum from hair extension brand Beauty Works.
Maya banked cash amounting to £1.3m in the last 12 months – up from £618,774 the previous year.
Whilst she split from boyfriend Stormzy in July, career-wise there’s no doubt it’s been Maya’s most successful year yet.
In the period covered by the new finance docs – 31 January 2023 to 31 January 2024 – Maya has raked it in thanks to a lucrative combination of telly, beauty and fashion work.
She takes home a reported £750k-per-series for Love Island, and earned upward of £50k for co-hosting this year’s BRIT Awards, as well as being part of the coveted Comic Relief presenting line-up.
But it’s her brand deals where Maya is making a pretty penny.
And she is said to have banked a six figure sum as the face of hair-extension brand Beauty Works, plus thousands more for lending her name to campaigns by designer fashion label Self Portrait, Maybelline, Adidas and Gordon’s Gin.
All that’s on top of the millions she’s invested in the London home she bought last November.
Maya Jama will be a massive hit with viewers but can she replace iconic Rita Ora?
By Joshua Rom
IT’S CLEAR that The Masked Singer is a huge asset to the ITV schedule. From the reaction of viewers at home, it seems that the competition is the epitome of primetime Saturday night telly at it’s best.
Alongside the likes of Saturday Night Takeaway and Britain’s Got Talent, the guessing game is one of the top three entertainment shows for the broadcaster as up to seven million people tune in to watch.
When we look at the show, we have a real mix of personalities involved. Joel Dommett’s unique style as a host is carefully balanced by the sharp and witty panel of judges. We have singing star power in the form of Rita Ora, veterans of the business in the form of Davina McCall and Jonathan Ross and comedy value from Mo Gilligan.
The dynamics of the panel work perfectly as Jonathan would take sarcastic jibes at Rita as Davina and Mo would be in hysterics
Last series Rita was forced to take time of the show as she had other commitments across the pond. Huge names such as Nicole Scherzinger, Olly Murs and Jennifer Saunders took her place.
Rita’s star is only on the rise in Hollywood and she’s set to star in a new film alongside the likes of legends such as Robert De Niro and Jamie Foxx in Tin Soldier. This is alongside her marriage to Academy Award winner Taika Waititi.
Clearly not happy with a part-time panelist and a rotating roster of guest judges, ITV bosses have chosen another name to take her place as Love Island star Maya Jama will join the panel. We don’t need to be worried about Rita as she will still be on the US edition.
Maya is a clear favourite amongst telly fans as they love to see her front a show like Love Island and let’s be honest, she’s the perfect fit for it. She is stunning to watch, she’s always on-trend, and very much appeals to the young fan base that flocks to the ITV2 dating show.
But The Masked Singer is a different show on a different channel. Maya is no doubt well versed in the world of television, but she will be surrounded by stars on the panel with decades more experience on air and with more universal appeal. Rita also has huge star power thanks to all her work in the music industry with several hits under her name, something which – despite her undoubted recognition as a star presenter – Maya just does not have.
By some, this could be considered as a risky move for ITV. Especially as networks fight to retain the loyalty of viewers in an age of Netflix, Amazon Prime and Disney+. With such drastic replacement in the panel and the inevitable shift in dynamics, the show is clearly about to change.