Coleen Rooney lined up to sign £1m ITV deal after I’m A Celeb with bosses keen for her to star in major daytime show
COLEEN Rooney is being lined up to sign a £1million deal with ITV after her time in I’m A Celeb, we can reveal.
ITV bosses are said to be eager to snap her up for flagship daytime programme Loose Women — with the potential for her to do other shows such as a remake of her 2008 series Coleen’s Real Women.
Coleen’s canoe capsized as she headed into the jungle[/caption] Coleen and Wayne Rooney with their four children[/caption]The star – who is being paid a whopping £1.5million for her stint in the jungle – is also hoping to bring out her own range of swimwear, raking in yet more dosh.
A source told The Sun on Sunday she can discuss Loose Women in camp with Jane Moore, one of its panellists and a Sun columnist.
They said: “Coleen is set to become ITV’s new golden girl.
“She loves the idea of returning to telly and feels that now is her moment, especially as she’s more mature and her kids are older.
“She won a legion of fans with the way she handled herself during Wagatha and viewers find her down to earth and relatable.
“Coleen has always loved Loose Women and she’s said she would love to join as one of the panellists.
“She loves fearless, opinionated women like Jane Moore and would love to get involved and have her say on things. Coleen has stayed out of the spotlight for so long, some people might not think this would be the gig for her.
“But Coleen’s friends know her as someone sharp, intelligent and not afraid to speak her mind.
“She does lack confidence in public sometimes though, but Coleen has said she hopes her experience in the jungle will help her overcome this. She will definitely be speaking to Jane about Loose Women when she’s in camp.”
Coleen’s Real Women, with the host spotting beauties for modelling jobs, proved a big hit for ITV.
Tellingly, the broadcaster last week announced it has bought rights to air her Disney+ documentary series Coleen Rooney: The Real Wagatha Story.
I’m A Celebrity has helped reignite the careers of several celebs, including Myleene Klass and Stacey Solomon.
In 2006 former Hear’Say star Myleene stripped down to a white bikini for a shower, and later brought out her own swimwear range.
Coleen — mum to sons Kai, 13, Klay, ten, Kit, seven, and Cass, five — is no stranger to the fashion industry herself.
She launched her own clothing and swimwear line with Littlewoods in 2012, seven months after having her first child.
Our source said: “Coleen has seen what Myleene has done and wants to do the same. Coleen has always wanted her own career and she adores swimwear.
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“She’s in the best shape of her life and the jungle is the perfect place to show that off. Now is her time and she’s going to make the most of it.
“For years she put her career on hold for Wayne but now she wants to get into business, make more of her own money. Her boys are growing up, she has more time.
“And she says she wants to do her own swimwear range. This isn’t new to her.
“She had her own range with Littlewoods but now she doesn’t plan to go with a company like that — she wants to do her own.
“Victoria Beckham has done it, Myleene has done it. Now she wants to do it. It makes perfect sense to her. Swimwear is one of Coleen’s favourite indulgences.
“Fans are going to be amazed by how great she looks when they see her on TV.”
Before heading into the jungle Coleen insisted she is ready for a long stint in camp.
She said: “If I want to do something I want to do it properly, so if I’m going in there I want to stay to the end.”
Bookies have her as favourite to face the first public-voted Bushtucker Trial.
She is 10/1 to win outright.
Our source said: “Even if she doesn’t win, I’m A Celeb is going to give her the springboard into business that she really wants.
“She no longer wants to just be Wayne’s wife, she wants to be known in her own right.”
I'm A Celebrity 2024
As the hit ITV show enters into its 24th series, a brand new batch of famous faces look set to enter the Aussie jungle once again to face terrifying Bushtucker Trials and living amongst the critters in camp in order to come out on top and be crowned King or Queen of the Jungle. The Sun's Jake Penkethman takes a look at the stars heading Down Under this year...