Aldi launches new bizarre Christmas inspired hot sauce – and shoppers will be divided
ALDI has launched a bizarre new Christmas-inspired hot sauce that has divided shoppers.
The bargain supermarket chain has introduced its first-ever Brussels Sprouts Hot Sauce and Spiced Cranberry Hot Honey sauce this Christmas.
The new sauces have divided shoppers with several taking to social media to express their confusion.
The Christmas-themed Brussels sprouts hot sauce combines green jalapenos with festive spices giving shoppers a “fiery kick”.
The 155g bottle is scanning at Aldi’s tills for just £3.49 and will be available across all their UK stores from November 28.
However, not all shoppers are keen on the discount chain’s new item.
One user wrote on Facebook: ” Hands off my sprouts, I love them just the way they are.”
“That is not how I think of Brussel Sprouts,” another commented.
The bizarre new sauce was created by husband and wife, James and Pam Digva.
Pam, Co-Owner of Sauce Shop, said: “We’ve taken our passion for fermentation and applied it to something unexpected — Brussels sprouts. Our limited-edition hot sauce, made exclusively for Aldi, showcases the versatility of this superfood veggie.
“Drizzle it over your Christmas dinner, spice up your Boxing Day sandwich or even add a kick to a turkey noodle stir-fry, the possibilities are endless.”
Aldi’s Spiced Cranberry Hot Honey Sauce is expected to have shoppers rushing to their nearest store.
The 180g item is a twist on the supermarket’s popular Hot Honey Sriracha Drizzle.
The new sauce blends warm mulled wine spices, sweet honey and tangy cranberry.
Shoppers will find the new product scanning at the tills for £3,49 from November 28.
Julie Ashfield, Managing Director of Buying at Aldi UK, says: “Our latest collaboration with Sauce Shop might be our most controversial yet.
“Love them or hate them, we’re confident this unique hot sauce will win over even the most sprout averse.”
This isn’t the only strange new Christmas-themed item the budget supermarket has launched this year.
‘PIGS IN BLANKETS’
Aldi turned Christmas dinner upside-down with its latest festive dessert — pigs in blanket-flavoured ice cream.
The discount chain will put the quirky treat on sale after it won a TV competition.
It wowed the judges on Channel 4‘s Aldi’s Christmas Secrets on Monday.
Farmers Ian Buxton, 62, and wife Lesley, 63, came up with the idea from their Yorvale farm and ice cream factory at Acaster Malbis, near York.
The £2.49 tub is described as “a smooth, savoury-sweet ice cream which is pork flavoured with a salted smoked maple syrup”.
Lesley said: “We knew it had to be unusual so we experimented with Brussels sprouts, bacon and chestnut, port-soaked cranberries and blue cheese and smoky bacon.
“Even a Christmas spiced ‘Cuthbert’ the carrot cake.
“But we finally landed on Pigs in Blankets as it was by far the best, and most festive tasting of them all.”
Mr Buxton added: “This is our first ever Aldi contract – an order of 25,000 is absolutely life changing.
“It’s great to think the whole country could be tucking into Pigs in Blankets ice cream at Christmas time.
“I hope it brings a smile to everyone’s faces.”
How to save money on your food shop
Consumer reporter Sam Walker reveals how you can save hundreds of pounds a year:
Odd boxes – plenty of retailers offer slightly misshapen fruit and veg or surplus food at a discounted price.
Lidl sells five kilos of fruit and veg for just £1.50 through its Waste Not scheme while Aldi shoppers can get Too Good to Go bags which contain £10 worth of all kinds of products for £3.30.
Sainsbury’s also sells £2 “Taste Me, Don’t Waste Me” fruit and veg boxes to help shoppers reduced food waste and save cash.
Food waste apps – food waste apps work by helping shops, cafes, restaurants and other businesses shift stock that is due to go out of date and passing it on to members of the public.
Some of the most notable ones include Too Good to Go and Olio.
Too Good to Go’s app is free to sign up to and is used by millions of people across the UK, letting users buy food at a discount.
Olio works similarly, except users can collect both food and other household items for free from neighbours and businesses.
Yellow sticker bargains – yellow sticker bargains, sometimes orange and red in certain supermarkets, are a great way of getting food on the cheap.
But what time to head out to get the best deals varies depending on the retailer. You can see the best times for each supermarket here.
Super cheap bargains – sign up to bargain hunter Facebook groups like Extreme Couponing and Bargains UK where shoppers regularly post hauls they’ve found on the cheap, including food finds.
“Downshift” – you will almost always save money going for a supermarket’s own-brand economy lines rather than premium brands.
The move to lower-tier ranges, also known as “downshifting” and hailed by consumer expert Martin Lewis, could save you hundreds of pounds a year on your food shop.