Watch Sports Direct Christmas ad with football legend Frank Lampard and famous sportspeople – can you spot all?
SPORTS Direct has unveiled its star-studded Christmas advert for 2024 which is set to appeal to football, rugby and wider fitness fans.
The action-packed film features sporting legend Frank Lampard and a plethora of other high-profile sporting legends.
The clip, named “New Traditions Start Here'”, also sees England and Chelsea footballer Lucy Bronze make an appearance, as well as endurance athlete Russ ‘Hardest Geezer’ Cook.
They are joined by boxing industry entrepreneur Eddie Hearn, and England Rugby player Maro Itoje.
The professionals are shown encouraging the take up of new sporting traditions that can be enjoyed throughout the festive season.
The film follows a sporty family and begins outside a snowy UK home, where a spirited nan shadowboxes with a snowman in the front garden.
With a kick, she sends the snowman’s head flying into the sky.
This is followed by fitness coach Faisal Abdalla enjoying a makeshift HYROX session in the garage alongside the son.
Frank Lampard appears on an opposing football team, while Lucy Bronze steps in to assist the daughter to score a winning goal.
Irish sprinter athlete Rhasidat Adeleke joins the mum on her run club, before sprinting off.
Boxing industry stars and Everlast ambassadors Eddie Hearn, Conor Benn and Johnny Fisher enjoy a trim in a barber shop and Skye Nicolson also makes an appearance.
Ultra-runner and endurance athlete Russ “Hardest Geezer” Cook appears as a giant while England Rugby star Maro Itoje takes part in some pad work with the nan before being tackled.
The ad aims to show that from family runs to football and rugby matches or exercise sessions in the garage, there’s something sporty for all families to embrace over the festive period.
Almost two thirds of Britons will engage in sporting traditions this year, according to Sports Direct.
One in five will go on a run, while a further one in ten will play football with family and friends.
More than half the nation will engage in a hike or walk and a third will do some form of functional fitness.
The campaign showcases a selection of key Sports Direct products, ideal for those embarking on new sporting traditions. Featured items include the PUMA Deviate Nitro 3, adidas Predator Elite, Under Armour Infinite and Nike Pegasus 41 Gore-Tex trainers.
David Clark, chief customer officer at Frasers Group, which owns Sports Direct, said: “At Sports Direct, sport is at the centre of everything we do, and we believe in its unique power to inspire.
“This winter season, we’re challenging sports enthusiasts to level up their usual festivities, embrace new traditions, and elevate their holidays with sport – whether it’s a Boxing Day football match or a winter walk.”
Sports Direct Christmas adverts through the years
It’s not the first time Sports Direct’s Christmas ad has featured a cast of stars.
In 2021 Sports Direct splurged £6million on the the most expensive Christmas advert at the time with tennis champ Emma Raducanu and football ace Jack Grealish leading a line-up of 16 sports stars.
The following year in 2022 Mason Mount channelled his inner Greek God in the festive ad alongside legends Eric Cantona and Thierry Henry.
And last year’s ad again featured Mason Mount alongside lionesses Alessia Russo and Lauren Hemp.
How to save money on Christmas shopping
Consumer reporter Sam Walker reveals how you can save money on your Christmas shopping.
Limit the amount of presents – buying presents for all your family and friends can cost a bomb.
Instead, why not organise a Secret Santa between your inner circles so you’re not having to buy multiple presents.
Plan ahead – if you’ve got the stamina and budget, it’s worth buying your Christmas presents for the following year in the January sales.
Make sure you shop around for the best deals by using price comparison sites so you’re not forking out more than you should though.
Buy in Boxing Day sales – some retailers start their main Christmas sales early so you can actually snap up a bargain before December 25.
Delivery may cost you a bit more, but it can be worth it if the savings are decent.
Shop via outlet stores – you can save loads of money shopping via outlet stores like Amazon Warehouse or Office Offcuts.
They work by selling returned or slightly damaged products at a discounted rate, but usually any wear and tear is minor.