'Ineffective and hollow': Columnist claims Beyonce endorsement hurt Harris' chances
A political columnist is blaming President-elect Donald Trump's Election Day victory on celebrity endorsements — including Beyoncé's.
Slate editor Hillary Frey on Wednesday issued a condemnation of Vice President Kamala Harris' celebrity endorsements — and took a subtle jab at Beyonce in particular in an off-hand reference to the superstar's nickname.
“As these insanely famous people—one of them literally referred to as a queen — appeared during elaborate (and expensive) Harris events, I kept wondering, why?” Frey wrote. “It’s expensive, ineffective, and hollow."
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Frey argued celebrity endorsements of political candidates was a practice she described as “ridiculous at best, and snobby and condescending at worst.”
To make matters worse, Frey argued, “presidential endorsements generally don’t work.” The 2024 election was no exception.
Frey slammed the Harris campaign team emphasis on celebrity endorsements at a moment when many in the country are struggling economically.
“The downside to these events seemed much clearer to me than the potential upside, the distance between the Democratic candidate for president and everyday Americans wider than ever,” she said.