Disney’s new ad by Taika Waititi aims right for your heartstrings
2
The Magic Kingdom has dropped its contender for the holiday advertising championship title.
Disney’s newest ad isn’t pitching a new movie, TV show, or product. By enlisting director Taika Waititi to direct a four-minute short that chronicles the unlikely friendship between a boy and an octopus, the brand is selling one thing and one thing only: magic.