British car brand reveals why it has axed selling ALL new motors in the UK as boss defends move after backlash
AN INFAMOUS British car company has revealed why it chose to pull all new models from UK stockists this month.
The firm is gearing up to go fully electric by axing all new car production – with company boss Rawdon Glover defending the move.
Managing director of Jaguar, Glover hit back at critics telling press it was a “strategic decision” and insisting it was “not a mistake”.
He described the pivot as a “fire break”, with no new Jags in UK dealerships from the end of November – for the first time since 1935.
Jaguar has been making its own internal combustion cars since then but has committed to going all-electric by 2025.
That’s well ahead of the deadline for the 2030 ban on new petrol and diesel cars.
While many rivals have been producing a mix of EVs, hybrids and traditional cars, Jaguar is taking a more all-out approach.
The company recently stopped selling new cars and began only fulfilling orders that had already been taken.
Meaning customers now won’t be able to order a new Jag until 2026 – when they will all be EVs.
Speaking to journalists yesterday Glover said: “It is a firebreak that will give customers and dealers the chance to reset as we move towards this new era for the brand.”
Meanwhile a spokesperson for the luxury brand told Car Dealer: “Sales of current Jaguars in the UK have come to an end as we prepare to relaunch the Jaguar brand from December 2024.”
Only the F-Pace model will see its run carried over into 2025, but will be discontinued at the end of the year.
The firm had already discontinued the XE, XF and F-Type models.
UK production of the E-Pace and I-Pace has also ceased, with global production shutting down by the end of the year.
A statement from the company read: “From November 2024, new Jaguar sales will come to an end ahead of our new brand reveal later this year and product launch in 2026.
“While we have now ceased allocation of our current generation of Jaguar vehicles, we do have a selection of models available to acquire on an Approved Pre-Owned basis through our UK retail network.”
Glover previously told Autocar: “I think our products, and perhaps the next generation of the products, will make a big difference to how the whole sector is perceived.
“The rational barriers to EV ownership at the moment still remain range anxiety and infrastructure, and the need to be charging publicly.
“If we take each of those in turn, all our vehicles will have significant leverage.”
The company is set to tease its future EV line – unveiling a future series in December set to go on sale in 2026.
Its headliner is a £100,000 GT model, which is promised to boast over 500 horsepower and a 435-mile range.
This will be followed up with a new SUV and a Bentley-rivalling limousine from 2028.