Angel Reese, Anuel AA, Justin Fields and More Star in Reebok’s New ‘Sport is Everything’ Campaign
The stars came out for Reebok’s new campaign.
The athletic brand revealed “Sport Is Everything” today, a 60-second campaign featuring its ambassadors from the worlds of sports, music and more. The effort, Reebok explained, was created to show “sport is not confined by definitions.” It features music and narration from rapper and Reebok partner Tobe Nwigwe.
There are 10 brand ambassadors in the spot, which shows them on their “home court.” The talent in the campaign includes WNBA star Angel Reese, Puerto Rican musician Anuel AA, NFL quarterback Justin Fields, boxing champion Shakur Stevenson and several others.
“There are few other brands that have lived at the intersection of sports and culture like Reebok has throughout its history,” Reebok chief executive officer Todd Krinsky said in a statement. “This anthem is an expression of our unique point of view on sport, of what it is, and what it can be.”
Reebok further explained that “Sport is Everything” takes viewers “on a motivational intercontinental journey exploring the many ways in which sport can come to life” and that “every person and passion is unique and welcomed.”
“I love the ‘Sport is Everything’ message because it’s something that resonates with all of us,” Reese said in a statement. “Whether you’re a world-class athlete, gamer, chef or musician, sport is about anything that excites you — it’s a community we can all share.”
It can be seen on streaming platforms and TV networks, including Hulu, ESPN, NBC, Paramount and more.
“This is a special moment for Reebok,” Krinsky said. “Witnessing Reebok’s evolution firsthand over the past three decades — through the many ups and downs — it’s great to get back to a place where we can deliver a powerful message that inspires people around the world. We can’t wait to share what’s next.”
About the Author
Peter Verry is the Senior News and Features Editor for Athletic and Outdoor at Footwear News. He oversees coverage of the two fast-paced and ultracompetitive markets, which includes conducting in-depth interviews with industry leaders and writing stories on sneakers and outdoor shoes. He is a lifelong sneaker addict (and shares his newest purchases via @peterverry on Instagram) and spends most of his free time on a trail. He holds an M.A. in journalism from Hofstra University and can be reached at peter.verry@footwearnews.com.