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News Every Day |

VIVAIA's Early Black Friday Sale Has Huge Discounts on the Comfy, Chic Shoes Worn by Katie Holmes, Julia Roberts & More

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As shopping editors, one of our favorite things is discovering celeb-loved brands that are actually affordable. One such brand? VIVAIA. Not only has the footwear brand gone viral for its super stylish and comfortable ballet flats, Mary-Janes, and boots, numerous celebs have been spotted sporting a pair over the last few years. In the last three months alone, Aubrey Plaza, Saoirse Ronan, Jenna Ortega, Emma Roberts, Lindsay Lohan, and Joey King were photographed in various VIVAIA styles. That’s in addition to style icons like Katie Holmes and Julia Roberts who have been known to wear the brand as well.

Clearly, they’re doing something right. If you’ve been wanting to see what all the hype is about for yourself, we’ve got amazing news. Right now, VIVAIA is having an early Black Friday sale where you can score major discounts of up to 50% off. And yes, that does include some celeb-worn styles!

What We Know About VIVAIA’s Black Friday Sale 2024

Starting November 14, VIVAIA’s Black Friday Sale will be live and will run through December 2. It’s the brand’s first ever early Black Friday and Cyber Monday event. Throughout the duration of the sale, they’re offering a “buy more, save more” deal where a purchase of two pairs of shoes saves you 20%, three pairs saves you 25%, and four pairs get you 30% off.

Whether you’re in the market for new fall boots (VIVAIA has soooo many good ones!) or a classic pair of ballet flats you can actually wear all day, you’re sure to find something you love at VIVAIA. Their shoes are high-quality and look way more expensive than they are. If you don’t want to wait, the brand actually has some early Black Friday deals right now, where you can find so many pairs for less than $100. Our editors are obsessed with them, and trust us, you will be too.

So, ready to see what kind of cute shoes you can score right now? We rounded up a few of our favorite pieces from VIVAIA’s Early Black Friday Sale. Check those out below.

Best VIVAIA Early Black Friday Deals 2024

VIVAIA BLACK FRIDAY 2024

V Prime Unisex Casual Sneakers

$99 $139 29% off
Buy Now

If you could use a new pair of casual sneakers, consider checking out VIVAIA’s V Prime. These perfect everyday shoes were spotted being worn by Katie Holmes, per InStyle. They feature a sleek, classic style that goes well with everything. They were also designed to be “ultra-comfortable” with its foam insole and heel and tongue padding. Right now, you can snag a pair for less than $100.


VIVAIA BLACK FRIDAY 2024

Tara Pro Knee-High Water Repellent Wool Boots

$149 $189 21% off
Buy Now

VIVAIA’s Tara Pro knee-high boots are just what you need to completely take your fall look to the next level. They’re stretchy, water-repellent, and despite its looks, can actually keep you warm thanks to its cozy terry lining. It’s one of the brand’s most popular styles and even got more attention late last year when it was spotted being worn by none other than the icon that is Julia Roberts. It’s on sale in several colors, including this gorgeous Bordeaux Red for over 20% off.


VIVAIA BLACK FRIDAY 2024

Riley Pro Square-Toe Water-Repellent Ankle Boots

As people who love an elegant tweed, we immediately found ourselves drawn to the Riley Pro ankle boots. They’re sleek, sophisticated and feature a stylish square toe and soft velvet elastic that looks great in contrast with the tweed. It was designed to be commuter-friendly, so chances are, you can wear these all day without any issues. In fact, one shopper said they were so comfortable, and they didn’t even need to break them in.


VIVAIA BLACK FRIDAY 2024

Theresa Small Square-Toe Water-Repellent Boots

$97 $149 35% off
Buy Now

Since we can’t resist a tweed piece, especially during this season, here’s another boot that’s sure to get you a ton of compliments. The Theresa Small Square-Toe Water-Repellent Boots have the makings of a show stopper. They have a 1.97-inch drop heel and a pressure-relief insole, which makes it even better. Grab a pair today for $97, which is 35% off the original price.


VIVAIA BLACK FRIDAY 2024

Titli Pro Small Square-Toe Chunky Heels With Removable Charm

$119 $145 18% off
Buy Now

Got a dressy event coming up? You may want to check out the Titli Pro. Per the description, these shoes are the “ultimate” combo of style and comfort. These feature a pointed-toe, chunky heels, a pressure-relief insole and arch support, and a removable shoe charm, which can give these a totally different look and feel. It’s on sale in this pretty espresso shade for nearly 20% off.


VIVAIA BLACK FRIDAY 2024

Aria Walker Mary-Jane Lightweight Pointed-Toe Mary-Jane

$59 $97 39% off
Buy Now

It’s honestly hard to pick just one shoe to grab from VIVAIA’s Early Black Friday Sale, but if we had to choose, we would make this one of our top recommendations. The Aria Walker Mary-Jane features a classic retro design that’s guaranteed to look good, whether you wear these with slacks, skinny jeans, or a skirt. The strap is adjustable and each shoe was made with enhanced arch support, so you won’t have to worry about achy feet at the end of a long day. It’s probably why TikTok loves their Mary-Janes so much. Emma Roberts was even spotted wearing a pair of Aria Walkers last year. Right now, this pair is on sale for 40% off.


VIVAIA BLACK FRIDAY 2024

Melody Square-Toe Chunky Heels

$97 $119 18% off
Buy Now

These are described as being the day-to-night pump you’ve been searching for, and we couldn’t agree more! VIVAIA’s Melody Square-Toe Chunky Heels have over 2,800 perfect, five-star reviews from shoppers, with many loving its gorgeous look. In fact one wrote, “The heels look really pretty and classy. Love the comfort of these shoes, very little breaking-in time required.” They were made to have a comfy insole, a padded back, and a stylish block heels that give you about 1.7 inches of height. They’re on sale now in five colors including navy, deep ebony, and espresso.


VIVAIA BLACK FRIDAY 2024

Aria Wedge Pro Pointed-Toe Wedge

$97 $129 25% off
Buy Now

More of a wedge heel girlie? No worries, VIVAIA’s got you covered as well. The Aria Wedge Pro features a sexy pointed-toe, diamond padded insoles with arch support (a major plus, especially for wedges), and heel padding for extra comfort. They’re on sale in nine options, including this ultra-chic Almond-Black combo that just screams expensive.


VIVAIA BLACK FRIDAY 2024

Margot 2.0 Square-Toe V-Cut Flats

$79 $97 19% off
Buy Now

When it comes to VIVAIA shoes, you really can’t go wrong with a pair of Margot 2.0 flats. This iconic style has caught the attention of celebs, social media, and your fellow shoppers. In fact, these have over 6,000 five-star reviews, with many praising them for being “the most comfortable shoes ever.” Right now, several colors and patterns on sale ahead of Black Friday.


Before you go, check out our top foolproof holiday gifts for absolutely everyone on your list:

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