Amazon turns to everyday essentials to compete with Temu and Shein
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Amazon has seen its market share erode in apparel as Shein and Temu quickly expanded in international markets, but offering a variety of everyday essentials like dish detergent and floss is helping.
Amazon‘s push to offer more everyday essentials like toothpaste is hurting its average selling prices, but it is also a guard against rivals such as Temu and Shein that offer rock bottom prices on goods they ship from China.