I’m This Morning’s beauty expert – Boots have a beautiful £15 glow dupe for Charlotte Tilbury’s cult £39 Flawless Filter

“A huge 55% of us would like to spend less on our beauty routines according to new research from E.l.f. Cosmetics, so it’s no wonder there’s millions of #dupe videos on Tiktok.

“While some dupes are easy to spot given their look-a-like packing, they’re often lacking when it comes to the contents.

“In fact, some of the best dupes look nothing like the luxury product they’re a dead-ringer for – and, trust me, they’re the ones you want.”

REAL: Benefit Hoola Matte Bronzer, £32.50 DUPE: Natural Collection Bronzer, £3.50 which is a saving of £29. The Natural Collection Bronzer comes in more shades, although it doesn’t have a mirror in the compact. 

REAL: Milk Make-up Hydro-Grip Primer, £35 DUPE: E.l.f. Power Grip Primer, £10. These two share a similar green hue, as well as the same long-wearing, mattifying properties – although, E.l.f’s is so popular it’s just as hard to get hold of. 

REAL: Charlotte Tilbury Pillow Talk Lipstick, £28 DUPE: L’Oreal Paris Color Riche Satin Lipstick Beige A Nu, £8.99. The shades of these two lipsticks are virtually identical on the lips, although while Charlotte Tilbury’s is matte, the L’Oreal Paris Lipstick has a satin finish – which actually makes it more comfortable if you’re wearing all day. 

REAL: Estée Lauder Double Wear Foundation, £40 DUPE: Collection Lasting Perfection Matte Foundation, £6.99. While they don’t look alike from the outside, the formula, consistency and staying power of both foundations is pretty similar – unfortunately, the Collection only comes in 20 shades vs Estee Lauder’s 60 options. 

REAL: Glossier Boy Brow, £20 DUPE: Essence Make Me Brow Gel, £2.50. There’s a whole Reddit thread dedicated to this dupe, so you know it’s got to be good. They both have a waxy consistency and added fibres to make brows look fuller. I have to say, the shade range is far better with Boy Brow, but if you’re brunette, there’s plenty of Essence shade options to try. 

*If you click on a link in this story we may earn affiliate revenue.

1. Never go to bed in make up

2. Moisturise daily

3. Don’t pick at your spots, to avoid scarring

4. Get enough sleep to prevent tired-looking skin

5. When it comes to make-up, less is more

6. Trim your hair regularly to prevent split ends

7. Don’t forget to moisturise your neck and décolletage

8. Drink a big glass of water each morning to cleanse and rehydrate

9. Gently pat your face dry with a towel instead of rubbing to avoid irritation

10. Avoid using too much heat on your hair to prevent damage

11. Remove makeup gently, especially around the eyes

12. Use a lip balm to keep your lips soft and prevent chapping

13. Put cucumbers on eyes to help reduce puffiness

14. Choose a foundation that matches your neck to avoid a mismatched face

15. Wash your face in cold water after cleansing to close pores.

16. Rinsing hair in cold water to increase the shine

17. Wear sunscreen/SPF protection every day, no matter the weather

18. Use a cold spoon to reduce under-eye puffiness

19. Use petroleum jelly to tame brows and moisturise lips

20. Test skincare products on a small patch of skin before using them all over your face

21. Never spend longer than 30 minutes in direct sunlight

22. Exfoliate your skin regularly to remove dead skin cells

23. Wear gloves on hands and socks on feet after putting cream on overnight

24. Wear brown mascara for a less harsh look

25. Apply blush to the apples of your cheeks for a natural glow

26. Wash hair in beer to make in shiny

27. Invest in a good quality eye cream

28. Keep your makeup brushes clean to avoid breakouts

29. Apply eye cream to reduce puffiness and dark circles

30. Apply a heat protectant before using styling tools on your hair

31. Brush your hair 100 strokes per day

32. Head massages for hair growth

33. Deep condition your hair weekly to keep it healthy and shiny

34. Wrap hair in a warm towel to enhance a hair treatment

35. Use a silk pillowcase to reduce hair frizz and skin wrinkles

36. Use a facial mask once a week for deep cleansing

37. Use a gentle, non-comedogenic cleanser to prevent clogged pores

38. Exfoliate your lips using your toothbrush

39. Use mayonnaise as a hair conditioner

40. Use a primer before applying foundation for a smoother finish