BLOG: Sound Connections – How Liverpool and New York are Striking the Right Chord for Music Tourism

Following a trade and investment mission to the United States, Liverpool’s Head of UNESCO City of Music, Kevin McManus spent some time in New York looking at ways in which to boost music tourism to Liverpool. He writes about how the trip explored how more meaningful links can be developed between the two great music cities.

You can make a good argument that the two greatest music cities in the world are Liverpool and New York.  ( Nashville, Memphis and New Orleans may try and force themselves into the reckoning as well but let’s ignore them for now…!)

I was fortunate enough to recently spend a couple of days in New York as part of a Liverpool City Region Combined Authority mission to the US and was keen to look at what opportunities there are to link the two cities’ music sectors to our mutual advantage.

There are no two ways about it, New York is an amazing city with an incredible music heritage which is why almost every musician wants to play there. New York is still a hugely important centre for the music industry and I was there to see what meaningful links we could begin to develop between the two cities. Historically of course The Beatles led the British music invasion of the US in the ‘60s and the Strawberry Fields corner of Central Park is a memorial to the life of John Lennon.

There are more recent success stories such as that of Sentric Music, the Liverpool founded music publisher which still has its HQ in our city, but has its North American base in New York. I caught up with the Sentric team who are steadily building the company’s US profile which is great advertisement for the fact that you can grow a global music business from Liverpool.

We had a really useful, practical session with Visit Britain and we were able to talk to them about the strength of the Liverpool music brand and how we could work together to grow music tourism to the city.

We tried to make the most of our visit by meeting with key people from the sector and a big thanks to a former colleague Vanessa Reed, now President of New Music USA, for introducing me to Shira Gans (from the New York Mayor’s Office) and Erika Elliott from Summer Stage.  

It was a joy to meet Shira and Erika as well as catching up with Vanessa and they gave us so much food for thought as well as being receptive to developing a meaningful relationship with us. Hopefully these links will lead to opportunities for our artists and music businesses in the US.

Of course it wasn’t all one way.

We wanted to find out more about what was happening in New York, but at the same time we wanted the chance to share our exciting plans. We have an awful lot to be proud of at the moment in terms of our music sector and the ambition we are demonstrating through initiatives such as Accelerator City and our plans for a Music Hub and an immersive music attraction.
Supported by the City Region Music Board Liverpool, music is going places and part of the mission is to say to music businesses in the US that if they are looking for a UK or a European base then they should look to Liverpool first.