Fam Jams are back! Primark announces return of festive family buys that sold out in DAYS last year
IT’S the festive drop you’ve all been waiting for.
Primark’s much-loved family pyjama sets (also known as Fam Jams) are returning for another yuletide season after selling out in DAYS last year.
“Whether you wear your matching family Christmas pyjamas on Christmas morning, throughout your festive feast or simply slip into them for a cosy movie marathon, they’re a must-have for the festive season,” bosses at the fashion giant said.
“Our super-cute family Christmas pyjamas will give you all the festive feels.
“From traditional tartan prints to winter wonderland themed sets featuring your favourite Christmas characters, we’ve got a style to suit everyone, four-legged friends included!”
Last year, Primark let little pooches in on the yuletide action after releasing matching pyjamas for small dogs.
Primark’s social media team took to Instagram yesterday to unveil the return of Fam Jams.
This year’s designs include The Simpsons, The Grinch and classic Christmas prints.
“This Simpsons pyjama set brings a playful touch to Christmas morning,” Primark bosses said.
“In a cheerful red, it features Homer, Marge, Bart, Lisa, and Maggie dressed in festive outfits, alongside Christmas trees and snowflakes.
“And enjoy sweet dreams with the help of your favourite festive film thanks to these The Grinch fleece pyjamas!
“The long sleeve top features a round neck and eye-catching The Grinch design.
“While the accompanying bottoms have an elasticated waistband and cuffed ankles for a comfy fit and showcase an all-over character and logo pattern.”
A number of the pairs are made from 100% cotton, for fabric-conscious Brits.
Prices start as cheap as £4 for a baby grow, £5 for a kids set and £9 for mum and dads’ matching sets.
The cheapest family set overall is the Santa Family Pyjamas, which would set a family of four back £28 for the full works.
Primark's best buys for Autumn
Heading into Primark soon? Keep an eye out for these items.
Here, Fabulous fashion editor Clemmie Fieldsend reveals her top 6 buys from Primark this Autumn.
Coat, £60
I know what you’re thinking, ‘£60 for Primark?’ Yes it’s a higher price tag than we’re used to from Primark but its worth every penny.
It’s from their Edit range which is more premium than the rest of their collection and it’s made to last.
It’s a mixed wool blend which is durable and warm, plus its a timeless straight silhouette which is slightly oversized and will last you not only this season but for many after.
Bag, £16
Big bags are back… In a big way, finally.
This tote screams luxury with its croc effect and burnt orange colour, plus its great for shoving in your laptop, lunch, spare shoes, purse – essentially everything you need for the day – all for £16.
Jacket, £32
Field jackets are on the backs of celebrities and catwalk models this season with designer brands Barbour, Burberry and Bottega all championing the utilitarian look.
They’re great for chucking over jeans or contrasting with a floral or floaty dress and are the perfect transitional jacket.
Dress, £18,
You may have seen, heard and read that leopard print isn’t going anywhere for autumn, so to encapsulate the trend this dress is a must.
Sleeves? Check. Midi length? Check. Ultra flattering square neck? Check. It’s got it all.
Pair with black knee high boots or your favourite trainers for the day and dress up with gold heels and accessories for the evening.
Jeans, £16
Barrel, balloon, horseshoe – whatever you want to call them, they are the must have trouser shape of this season.
I’ve tried Primarks pair and they fit like a dream, are comfortable and flattering.
So if you think you have nothing that hits the trend mark, swapping your go-to denim for this shape will bring you bang up to date.
Boots, £24
It’s boot season and instead of feeling like you need to buy one in every colour, length, height – its best to stick to a pair that you can wear with the majority of your wardrobe.
My jaw almost hit the floor when I saw that this black, knee-high, block heel with flat point and side zip (so there’s no tug of war to get them off at the end of the day) was only £24.
If you buy one thing this season, it should be these.
“If you’re seeking fun and festive nightwear, look no further than this set of Santa family matching pyjamas,” Primark bosses said.
“Sporting a deep navy colourway, this sleepwear set features all-over sunglasses-wearing Santa motifs alongside Christmas tree graphics and other festive imagery for a novelty touch.
“The crew neck PJ top boasts long sleeves and a straight hem to help keep you feeling warm and toasty.
“While the matching cuffed pyjama trousers offer an elasticated waistband with drawstring ties to the front for a custom fit anchored by comfort.
Last year’s Woodland Print PJs made a comeback to the yuletide range – but only in kids’ sizes for £8.50.