4 ways to ‘trendjack’ your next product launch
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How to use your brand’s next product drop to move from trend following to trendsetting.
For established consumer brands, product launches represent tentpole opportunities for growth. Whether you’re focused on driving sales, building brand awareness, or customer acquisition, a new, high-quality product with thoughtful messaging sets the stage for success. But in the end, the wider impact of a particular campaign often comes down to one frustrating wildcard question: What’s trending?