This company redesigned the underwire bra to actually be comfortable
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The EBY bra that relieves back pain generated more than $10 million in revenue last year. Can the company replicate this success with its new metal-free underwire bra?
For some of us, the COVID-19 pandemic permanently transformed our relationship with clothing. Stuck at home for months, we decided to ditch our uncomfortable heels, too-tight jeans, and underwire bras.