Kate Spade continues its courting of Gen Z with a new M&M’s collection
The new collection is an ode to packaging design.
We’re about to hit the perfect storm of sweet-treat season. Halloween (ceremonial rite), election (stress), holidays (parties).
Kate Spade is prepared for the indulgence. Today, the fashion brand is releasing a new limited collection of leather goods, accessories, and jewelry with the unofficial sponsor of Halloween candy bowls everywhere: M&M’s. For the collection, the Kate Spade design team, led by Jennifer Lyu, SVP and head of design, kept the focus on the iconic packaging and round chocolate shape of M&M’s, with prices that range from $40 for individual gold-plated charms to $428 for leather crossbody bags.