Primark drops brand new dupe for sell-out viral make-up primer that’ll save you £30 – and shoppers say it’s ‘amazing’
BEAUTY buffs are racing to Primark for a brand new make-up primer.
Not only does it have rave reviews, but it’s also a dupe of a £35 sell-out buy from a luxury brand.
The PS… Prep + Perfect Ultra Grip Primer will set you back £5.
Primark bosses have described it as “a make-up primer with strong grip and great hydration”.
“Our PS… Prep + Perfect Ultra Grip Primer is a skincare and make-up hybrid that’s a must for any beauty collection,” they said.
“Designed with ultra grip that helps ensure make-up lasts longer and sits smoother on the skin.
“This invisible primer is a great first step before applying any base products like foundation and concealer.
“It’s formulated with niacinamide, mushroom extract, hyaluronic acid and aloe vera juice to help hydrate and revitalise the skin.
“We have a feeling you’ll be reaching for this time and time again.”
According to the beauty community on Instagram, the formulation is a dupe for the Milk Makeup Hydro Grip Primer.
One 45ml bottle of this will set you back £35.
Just like Primark’s rendition, it has a green-tinted finish and all the same hydrating ingredients (hello, niacinamide and hyaluronic acid).
The fast fashion giant’s social media team took to Instagram to promote the product – and shoppers flocked to the comments with their reviews.
One quipped: “I’ve tried this.
“It’s amazing and doesn’t irritate my sensitive skin.”
A second penned: “Best primer I’ve ever used and I’ve tried lots of brands.”
Best beauty dupes
Fabulous' Beauty Editor, Tara Ledden revealed the cheaper version of your favourite beauty products that you should have in your cupboard.
“A huge 55% of us would like to spend less on our beauty routines according to new research from E.l.f. Cosmetics, so it’s no wonder there’s millions of #dupe videos on Tiktok.
“While some dupes are easy to spot given their look-a-like packing, they’re often lacking when it comes to the contents.
“In fact, some of the best dupes look nothing like the luxury product they’re a dead-ringer for – and, trust me, they’re the ones you want.”
REAL: Benefit Hoola Matte Bronzer, £32.50 DUPE: Natural Collection Bronzer, £3.50 which is a saving of £29. The Natural Collection Bronzer comes in more shades, although it doesn’t have a mirror in the compact.
REAL: Milk Make-up Hydro-Grip Primer, £35 DUPE: E.l.f. Power Grip Primer, £10. These two share a similar green hue, as well as the same long-wearing, mattifying properties – although, E.l.f’s is so popular it’s just as hard to get hold of.
REAL: Charlotte Tilbury Pillow Talk Lipstick, £28 DUPE: L’Oreal Paris Color Riche Satin Lipstick Beige A Nu, £8.99. The shades of these two lipsticks are virtually identical on the lips, although while Charlotte Tilbury’s is matte, the L’Oreal Paris Lipstick has a satin finish – which actually makes it more comfortable if you’re wearing all day.
REAL: Estée Lauder Double Wear Foundation, £40 DUPE: Collection Lasting Perfection Matte Foundation, £6.99. While they don’t look alike from the outside, the formula, consistency and staying power of both foundations is pretty similar – unfortunately, the Collection only comes in 20 shades vs Estee Lauder’s 60 options.
REAL: Glossier Boy Brow, £20 DUPE: Essence Make Me Brow Gel, £2.50. There’s a whole Reddit thread dedicated to this dupe, so you know it’s got to be good. They both have a waxy consistency and added fibres to make brows look fuller. I have to say, the shade range is far better with Boy Brow, but if you’re brunette, there’s plenty of Essence shade options to try.
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A third gushed: “Okay, now I need another trip to Primark.”
Primark’s make-up and skincare aisles have become a dupe lovers heaven in recent years.
At the start of this month, the Irish retailer launched THREE brand new MAC and Dior beauty dupes that are £82 cheaper than the real deal.
It also has a dedicated autumn skincare range.
You’ll find a full Vitamin C collection and a £3 buy designed to ‘replace lip filler’.