How Blackstone made 18,000 workers owners of their HVAC company

• Private equity is sharing profits with employees to boost returns.
• This year, Blackstone rolled out an ownership plan for employees of an HVAC company called Copeland.
• Here's how it works, who benefits, and why we can expect to see more such plans.

The private-equity industry is famous for taking control of companies to maximize returns for investors. But when a firm exits a deal, employees are often left with nothing but a new owner.

The newest rage in private equity seeks to flip that model on its head by offering employees equity on top of their regular salaries. By giving employees a share of potential profits, the thinking goes, everyone is incentivized to meet the goals required to sell the company or take it public through an IPO, which could lead to a larger return faster.

But how do these programs work? Which employees stand to gain? How much money might they make? Blackstone discussed these and other questions at a September event at its New York City headquarters, and Business Insider was on hand to take notes.

The topic of discussion was an employee-ownership program Blackstone recently rolled out at Copeland, a large manufacturer of compressors used in heating and cooling applications like HVAC and refrigeration. Copeland's CEO said that the program, which doled out stock to some 18,000 employees, was the largest for any private-equity-owned company and that it had already helped boost employee engagement.

Here's a look at Blackstone's employee-ownership program at Copeland, including how it works and why employee ownership is spreading like wildfire at private-equity-owned companies.

The rollout

Blackstone acquired Copeland in May 2023 in a deal that valued it at $14 billion. Copeland had been a unit of a publicly traded company called Emerson but was spun out as part of the sale to Blackstone.

This May, Blackstone rolled out the employee-ownership program to Copeland's 18,000 employees — the first of a larger initiative to start offering stock to employees of any new US-based company it controls, a Blackstone memo to investors obtained by BI said.

At a careers event at Blackstone's headquarters in September, Copeland's CEO, Ross Shuster, said he believed the HVAC company's employee-ownership program was the largest at any company owned by a private-equity firm.

"It's not only 18,000 employees, but they reside in 43 different countries," Shuster said. "So as we were looking at deploying this, we were stewarding the team, talking to unions and works councils, and making sure we didn't inadvertently trigger a tax consequence for someone with a grant."

Inside the plan

The biggest challenge, Shuster said, was making sure that all employees understood the model.

To do that, Copeland shut down all its plants one day so that every employee could watch a roughly half-hour video explaining the program, dubbed in eight languages, followed by additional communications.

Copeland's employees learned that they stand to receive a cash bonus payment or stock grant from the company when Blackstone sells it or brings it public — as long as they're still employed at the firm.

The size of an employee's stake will depend on several factors, including their rank, their tenure at the company, and, most importantly, the overall success of the deal.

Success in private equity is often evaluated by how much money a deal generates compared with the initial investment. The higher the multiple on invested capital, the higher the payout.

The video, Shuster said, described how to value a company and explained technical concepts like EBITDA, valuation, and cash flow.

It also told employees about how they personally might play a role in generating a bigger return.

"How do you impact those things if you're in procurement? How do you impact cost and cash flow through contractual terms?" Shuster said. "If you're on the production floor, how do you have an impact on customer satisfaction and productivity?"

Stuart Dalgleish, Copeland's chief human-resources officer, said that after the rollout, 56% of the firm's employees said they understood the program — a number that Shuster said was "as expected for a program of this nature" and that they're focused on increasing over time.

Early signs of success

Though the program was launched only recently, Copeland is seeing results. In a year, the company's employee-engagement results rose to the 90th percentile from the 25th percentile when it was carved out from Emerson — something Dalgleish described as "an incredibly rare feat to which this program contributed."

At the Blackstone event in Manhattan, Shuster said a supervisor told him the program had changed his conversations with direct reports.

The supervisor said the conversations were more of "an open discussion": "These are the great things we're doing in the business to make a better company, and we're all going to win from this. These are the things that aren't going so well and we've got to improve on."

"The discussion is different when you're talking to individuals who don't have a financial stake," Shuster added.

Shuster said employees were also starting to ask more financial questions.

"I got questions at the level that I would expect to get from the board coming from production," Shuster said. "That's the culture you want to build."

Why now?

This wasn't Blackstone's first employee-ownership deal. The firm has implemented employee ownership at Ancestry and the theme-park operator Merlin Entertainments, among others. The 2005 Merlin initiative created 2,000 employee-owners when Blackstone took the company public in 2012, a number that's since grown to 5,000.

But Joe Baratta, the global head of private equity at Blackstone, said the time had come to be much more "intentional and systematic" across the private-equity group's operations.

Across the industry, high interest rates have squeezed returns and exit opportunities. As a result, firms have been searching for novel ways to create more value by drilling down on company operations.

Employee ownership offers yet another way to create value by aligning investors, employees, and the portfolio company.

"This is the right thing to do for our 18,000 colleagues, but it is also an investment for business," Shuster said. "And with any investment, there is also an expected return on that investment."

Blackstone's initiative, which grew out of a talent-development and employee-engagement program called Career Pathways, comes amid an industrywide push led by KKR.

KKR drastically expanded its employee-ownership program after seeing outsize returns at the garage-door manufacturer CHI Overhead Doors in 2015. The firm has since awarded billions of dollars in equity to over 120,000 nonsenior management employees across more than 55 portfolio companies.

Pete Stavros, KKR's global cohead of private equity, also helped found the nonprofit Ownership Works to encourage the adoption of this model across the private-equity industry and beyond.

The payouts

Blackstone didn't specify the size of the stakes granted to Copeland's employees, but payouts have been substantial in some well-publicized deals at other firms.

When KKR launched its employee-ownership program at CHI, the firm told employees that if KKR hit its goals, employees could earn about a year's salary, Stavros recently told NPR's "TED Radio Hour."

The CHI deal eventually led to a return of 10 times the firm's initial investment, one of KKR's best-performing deals, resulting in average payouts of $175,000 for "frontline" factory workers. The longest-tenured employees ended up with 6 1/2 times their annual income.

"We had factory-floor workers make half a million dollars," Stavros said. "Some truck drivers made $800,000."

One factory worker, Josh Ryan, told NPR that he was able to start college funds for all four of his children, renovate his family's house, and pay down some of his mortgage.

KKR's September sale of GeoStabilization International to Leonard Green & Partners led to a five times return on investment, resulting in a $75 million equity payout shared among the company's nonmanagement employees. The company's longest-tenured hourly employees will receive at least $325,000 in cash payouts when the deal is finalized.

Such payouts may prove the exception, however. The amount any one employee might receive is determined by far more factors than the size of the return, including how much equity is put aside for workers and the number of employees splitting that money.

A KKR spokesperson told BI that payouts across their portfolio so far had averaged about a year's worth of pay, with more-tenured employees earning more than that. When setting up an employee-ownership plan, the firm typically aims for payouts equal to nine months' salary with a minimum goal of six months' worth of pay.

Copeland executives are hopeful that its program will have a major impact on the firm's employees.

"I really want to get to a point where, through the benefits of the program, people can maybe put their kids through school, or they might put a deposit on a house purchase," Dalgleish said.

KKR has a stake in Business Insider's parent company, Axel Springer.