Odeon installs VIP front row BEDS that can fit three people in eight UK branches
CANOODLING couples can skip the cinema’s back row and instead cuddle up and watch the silver screen in front row beds.
And they can even bring a friend, as the extra-wide loungers fit three people.
Cinema chain Odeon has installed its VIP beds at eight of its cinemas so far — with a ninth location by the end of the year.
They have already proved so popular for couples’ date nights they are being rolled out in every new cinema.
Bosses have made sure the headrest is tilted just right, to avoid painful necks when gazing up at the screen as viewers stretch out.
But cinema staff, concerned about an influx of fumbling teenagers, said the beds are “perfect for young families to cosy up in the best seat and immerse themselves in film”.
Tickets are priced between £22 and £42 for three people, depending on location and times.
Odeon has been upgrading its cinemas to boost the experience for visitors and encourage them to stop streaming and get off their sofa.
It plans to open a string of its upmarket Luxe cinemas later this year amid hopes this winter’s schedule of blockbusters will lead to a film-going revival.
Bumper bookings are expected for upcoming releases including Wicked, Gladiator II, Paddington in Peru and Moana 2.