Why is Apple so bad at marketing its TV shows?
The shows on Apple TV+ boast some of the top stars working today on both sides of the camera. Imagine how popular those shows would be if more people actually knew about them.
The brain-meltingly spicy chicken-wings-endurance talk show, Hot Ones, has been a staple of promotional tours for years. Over the summer, a 2022 clip of Maya Rudolph going into third-degree spice-shock on the show went viral once again. It was just the kind of boost her Apple TV+ series Loot needed in its second season. The only problem? Many of the people commenting on the clip didn’t realize Rudolph had not actually been on Hot Ones, but that her character on Loot had. Many didn’t even seem to realize a show called Loot existed at all.