Eight out of 10 Brits want to be ‘more Italian’ and adopt a ‘slower, more relaxed pace of life’, new research shows

NEW research shows that majority of British people are keen to adopt a more Italian lifestyle.

The study found that eight out of 10 Brits want to lead a “slower, more relaxed” life.

According to the poll, most British people want to cook with family, dress up for any occasion, and have an Espresso on the go. 

The study of 2,000 adults found 80% admire Italian culture, with 41% describing it as “passionate,” 37% calling it “laid-back,” and 26% labelling it “sophisticated.”

More than a fifth are keen to live more by the mantra of “My house is your house” and a third are set on working to live, not living to work.

While 39% want to embrace a slower, more relaxed pace of life, and 10% like the idea of using a lot of gestures to express themselves.

The Italian coffee company, Lavazza commissioned the research to mark the launch of its new coffee range “Tales of Italy.”

“Many Brits would like to embrace a more Italian lifestyle, and one way they can do this is by slowing down and savouring life’s everyday pleasures,” said Filippo Ferrari of the Lavazza company.

“This can mean enjoying a leisurely meal with loved ones, choosing quality over quantity, or luxuriating in simple rituals like your morning coffee.

“The Italian way of life is a celebration of connection and appreciating the beauty in everything.”

The study also found 48% of those polled have previously visited Italy and would like to go again.

Its history, architecture, and welcoming people are among the things that stood out to those the most.

But it was the delicious Italian food that came top of the list at 48%.

Nearly half of those who have been to the country have recreated recipes or drinks upon their return home.

However, 44% admitted it was worse than they had enjoyed in Italy – with only nine percent claiming it was better than the real thing, according to the OnePoll.com data.

It also emerged 32% consume Italian food or drink at least once a week, as 70% say the culture or heritage of their favourite cuisine products is important to them.

Often known for its great quality coffee, half of those who drink it associate the boot-shaped country with it the most.

Cappuccino at 54%, caffe latte at 46%, and espresso at 30% were voted the most enjoyable types of Italian coffee.

With taste at 70%, quality at 44%, and price at 32% rated as the most important factors to consider.

It also emerged 18% of coffee drinkers have a dedicated routine, with 16% enjoying the ritual of making it as much as drinking it.

And 31% say the taste and aroma of coffee helps them feel more alert and focused.

“Italian cuisine and coffee are more than just food and drink – they’re expressions of culture, regional traditions, and passion,” added Filippo Ferrari.

“We want to share the true essence of Italian coffee culture with the world – each blend provides a sensory journey, carefully created to evoke the unique spirit of some of Italy’s most iconic cities.”