Major bargain chain with 850 branches launches new loyalty scheme where shoppers can get discounts
A MAJOR bargain chain is expanding its loyalty scheme to all its 850 stores and website from tomorrow.
Poundland is taking its Poundland Perks rewards app UK-wide, opening up points on purchases and product discounts for millions of customers.
The bargain discounter has been trialling the phone-based loyalty scheme at around 100 stores in Northern Ireland, Scotland, and the Isle of Wight since last year.
But the major retailer has now exclusively revealed to The Sun it will be extended to all UK stores and its website from tomorrow.
Shoppers can download the Poundland Perks app on to their smart phone via the Google Play and Apple App store.
HOW DOES IT WORK?
Customers get discounts on at least 100 products at any one time and earn “perks points” on their purchases.
They will get one point per 1p spent and once they’ve built up 5,000 be able to redeem a digital voucher in-store or online toward the cost of their shopping.
That means they’ll have to spend £50 to get to 5,000 points.
Once shoppers have collected 5,000 points they will get £1 off a future shop.
To mark the launch of the loyalty scheme UK-wide, Poundland is offering customers the chance to accrue points on all products in-store and online until December 24.
After Christmas, customers will still be able to build up points on purchases, but only on selected products.
Bargain hunters will also be able to win points every Wednesday from October 23 via the app’s “Spin to Winsday” game.
Some of the prizes on offer include TVs, soundbars, free online delivery and on the spot point awards worth up to 1,000.
HOW SHOPS WILL CHANGE
Poundland said it was pumping around £20million worth of investment into store tills and self-checkouts to make them compatible with the new app.
The retailer said every self-service till will let customers earn and redeem points by December 1.
Meanwhile, every manned checkout will let customers scan the app from tomorrow.
The app is also fully usable on the poundland.co.uk website.
Poundland has far from stood still in recent years as shoppers turn their attentions to bargain chains amid a higher cost of living.
The discounter snapped up 71 former Wilko stores in September 2023, which included a mixture of high street and retail park sites.
Administrators for Wilko struck a deal with Poundland owner Pepco who said it would “prioritise” Wilko workers for roles.
Since the start of the year, 150 stores have been undergoing a huge regeneration project with new signage highlighting the best deals.
In May, Poundland also exclusively revealed to The Sun it would launch a new meal deal for just £3.
HOW IT COMPARES TO OTHER LOYALTY SCHEMES
Most UK supermarkets have loyalty schemes so customers can build up points and save money while they shop.
Iceland
Unlike other stores, you don’t collect points with the Iceland Bonus Card.
Instead, you load it up with money and Iceland will give you £1 for every £20 you save.
Lidl Plus
Lidl customers don’t collect points when they shop, and are instead rewarded with personalised vouchers that gives them money off at the till.
Morrisons
The My Morrisons: Make Good Things Happen replaces the More Card and rewards customers with personalised money off vouchers via the app.
Sainsbury’s
While Sainsbury’s doesn’t have a personal scheme, it does own the Nectar card which can also be used in Argos, eBay and other shops.
You need 200 Nectar points to save up £1 to spend on your card.
You need to spend at least £1 to get one Nectar point.
Tesco
Tesco Clubcard has over 17million members in the UK alone.
You use it each time you shop and build up points that can be turned into vouchers – 150 points gets you a £1.50 voucher.
Here you need to spend £1 in Tesco to get one point.
Waitrose
MyWaitrose also doesn’t allow you to collect points but instead you’ll get access to free hot drinks, and discounts off certain brands in store.
How to bag a bargain
SUN Savers Editor Lana Clements explains how to find a cut-price item and bag a bargain…
Sign up to loyalty schemes of the brands that you regularly shop with.
Big names regularly offer discounts or special lower prices for members, among other perks.
Sales are when you can pick up a real steal.
Retailers usually have periodic promotions that tie into payday at the end of the month or Bank Holiday weekends, so keep a lookout and shop when these deals are on.
Sign up to mailing lists and you’ll also be first to know of special offers. It can be worth following retailers on social media too.
When buying online, always do a search for money off codes or vouchers that you can use vouchercodes.co.uk and myvouchercodes.co.uk are just two sites that round up promotions by retailer.
Scanner apps are useful to have on your phone. Trolley.co.uk app has a scanner that you can use to compare prices on branded items when out shopping.
Bargain hunters can also use B&M’s scanner in the app to find discounts in-store before staff have marked them out.
And always check if you can get cashback before paying which in effect means you’ll get some of your money back or a discount on the item.
Do you have a money problem that needs sorting? Get in touch by emailing money-sm@news.co.uk.
Plus, you can join our Sun Money Chats and Tips Facebook group to share your tips and stories