Wasabi Technologies Becomes First Official Studio Sponsor For NESN’s TD Garden Bruins Broadcasts
BOSTON — NESN and Wasabi Technologies, a Boston-based global leader in cloud storage, Friday announced a multi-year partnership naming Wasabi as the first official studio sponsor for NESN’s Boston Bruins broadcasts at TD Garden. The newly branded Wasabi Studio will be the centerpiece for NESN’s Bruins programming, including pregame, intermission, and postgame coverage throughout the season. The new studio was unveiled during a ribbon-cutting ceremony held on Oct. 10 at TD Garden.
“Our new partnership with Wasabi is an exciting step forward for NESN as we continue to evolve in sports broadcasting,” said Cosmina Schulman, SVP of Broadcast and Digital Partnerships at NESN. “With their cutting-edge technology and Boston roots, Wasabi is an excellent partner for us, and we are thrilled to showcase their brand in our Bruins broadcasts. The Wasabi Studio will be a hub of activity throughout the Bruins season, providing fans with innovative programming and expert analysis and insights before, during, and after every game.”
The Wasabi Studio will feature Wasabi branding and signage throughout the space, serving as the backdrop for NESN’s live Bruins coverage. The sponsorship also extends to in-game broadcast features and commercial programming, ensuring a prominent presence for Wasabi across NESN’s Bruins content. The studio will be home to live shows including:
— “Bruins Face-Off Live”
— “Bruins Overtime Live”
— “Bruins Postgame Final Live”
“We’re thrilled to deepen our partnership with NESN by unveiling Wasabi Studio at TD Garden,” said Michael Welts, Wasabi CMO. “This collaboration brings together two Boston icons, and we’re excited to support NESN and the Bruins with hot cloud storage while engaging fans with dynamic game-day experiences throughout the season.”
This partnership builds on Wasabi’s existing relationship with NESN. Wasabi also holds the naming rights to the NESN studio at Fenway Park, which made its on-air debut in 2022 as the Wasabi Fenway Studio. This studio serves as the home for NESN’s pre- and post-game coverage of the Boston Red Sox, further cementing Wasabi’s presence among Boston sports fans.