Snapchat becomes exclusive partner of TechIsland MarComms community
Snapchat has officially become the exclusive community partner of Cyprus’ largest tech association, TechIsland, in a move to support and elevate the TechIsland MarComms Community, dedicated to professionals in marketing, public relations, and communications.
The TechIsland MarComms community provides a free platform for industry professionals to network, share knowledge, and stay informed on the latest marketing trends.
Welcoming professionals of all levels, this initiative encourages collaboration and fosters connections across the field.
Artemis Pnevmatikou, Head of PR & Communications at TechIsland,said “Cyprus has rapidly emerged as a global hub of innovation, and marketing plays a pivotal role in this vibrant ecosystem. We are thrilled to have Snapchat join us in powering this growing community, facilitating collaboration and the exchange of ideas among industry professionals.”
Pvevmatikou added that “With this partnership, we are looking forward to hosting exciting meetups in the coming weeks, sharing knowledge and exciting new trends, and we encourage MarComms professionals of all levels in Cyprus to participate.”
Echoing the sentiment, Ekaterina Maevskaia, Client Partner at Snapchat, noted “At Snapchat, we recognize the importance of cultivating strong, forward-thinking communities like TechIsland. Cyprus is a thriving hub of creativity and innovation, and we’re excited to help drive growth and foster collaboration within this dynamic ecosystem,” she said.
“We see incredible potential in building deeper connections with the marketing and tech professionals here and are fully committed to expanding our presence and partnerships in the region,” Maevskaia concluded.
The next meetup, scheduled for October 15 at ETKO in Limassol, will include a panel discussion titled “The Next Era of Video Game Advertising in an AR-Driven Future.”
Industry experts from MY.GAMES, Aleph Group, Owl.Games, and Snapchat will discuss the impact of augmented reality (AR) on video game advertising, offering insights on strategies for brands to remain competitive as AR continues to reshape the advertising landscape.
Admission to the event is free by registration here.