The real reason Kendall Jenner’s ditched the Kardashian fail-safe formula and looks so different in the space of 3 days

KENDALL Jenner has ditched her trademark look – and she did it all in the space of three days.

For decades the Kardashians have made brunette locks, exaggerated curves and perfect pouts their go-to formula, and Kendall‘s change marks a huge step out of Kim’s shadow.

Kendall, 28, showed off her new platinum blonde barnet in a shoulder-length, poker-straight style for a L’Oreal event at Paris Fashion week.

The Hulu personality walked the runway alongside a host of other stars, including Cara Delevingne, 32, who also donned a pillar-box red outfit.

In a major transformation, which took place in the space of just three days, Kendall dyed her signature chocolate brown hair a sunshine blonde shade and ditched the long locks for a flippy lob.

We spoke to Celebrity PR expert Edward Hopkins to find out more on why the model made the decision to ditch her natural hair.

And it turns out, it could be a desperate attempt to stand out from her family. 

Not only this, but according to Edward, Kendall’s hair is a clear sign that she’s no closer to having kids, unlike her famous sisters, and instead, is due to enter a new chapter for her career.

Savvy strategy 

Edward told Fabulous: “From a PR professional’s perspective, Kendall Jenner‘s decision to go blonde is a savvy move that reflects a deeper strategy beyond a simple style change. 

“In the world of high-profile public figures, especially those with such a dominant family presence like the Kardashian-Jenner clan, personal branding is key. 

“For Kendall, who has long been known for her dark, natural locks, the choice to switch to blonde is a bold and intentional statement that sets her apart from her famous sisters.”

‘When will she have kids?’

Edward recognised that going bombshell blonde for autumn is a bold indicator that she’s fed up with people questioning when she will have kids.

After calling it quits with rapper and singer Bad Bunny, 30, in June this year, Edward shared: “Unlike her siblings, Kendall has yet to start a family, often placing her in the spotlight for questions about her personal life rather than her professional achievements. 

“By making such a dramatic change to her appearance, she may be shifting that focus, redirecting the conversation from “when will she have kids?” to “what’s next for Kendall?””

‘Ready to carve out her own path’

Not only this, but the PR pro also identified that Kendall’s ‘golden hour’ barnet, which features a subtle blended shadow root and sun-kissed buttery lengths, could also signify her desire to do her own thing, without her family interfering.

He continued: “In a family that’s always under the microscope, this kind of visual transformation sends a clear message: she’s ready to carve out her own path, independent of the family narrative.

“Going blonde could also symbolise a new chapter for her career.

‘Staying relevant’

“Kendall has already established herself as a top model, but a change like this suggests she’s aiming to evolve and expand her professional identity. 

“In the fashion and beauty industries, where image is everything, blonde hair is often associated with reinvention and attention-grabbing power. 

“It’s a tried-and-true method for generating buzz and staying relevant – especially in an industry that constantly craves something fresh.”

Kendall, who is believed to have a net worth of £48 million after launching her 818 Tequila brand in March 2023, could also be keen to cash in through new business projects, as Ed identified: “From a PR standpoint, this could also signal that Kendall is doubling down on her modelling career, making a calculated move to not only grab attention but to reinforce her presence in high fashion and business ventures. 

“The blonde look could align with upcoming projects, editorial shoots, or brand collaborations, serving as a visual cue that she’s upping the ante in her career. 

“It might also mark her desire to stand out from the family empire, where everyone has their niche – whether it’s beauty, shapewear, or family life. 

“By changing her signature look, Kendall could be signalling that she’s entering a new, more empowered phase, focusing on her business acumen and stepping further into the spotlight on her own terms.”

‘Curious about what’s next’

Not only does the Victoria’s Secret model appear to be “empowered” by her new hair, but according to Ed, it could also be an attempt to keep her relevant too.

“Moreover, from a branding perspective, this move keeps her fresh in the public eye, drawing attention to her professional pursuits rather than her personal life. 

“In an era where public figures must constantly reinvent themselves to maintain relevance, especially in a family so synonymous with headlines, Kendall’s blonde transformation offers a perfect opportunity to pivot the conversation and showcase her individuality and ambition. 

“It’s a smart, forward-thinking move that not only reinforces her brand but also keeps the media, and her fans, curious about what’s coming next”, the PR expert concluded.