‘I’ve found my favourite dress ever!’ Shoppers rave about Fabulous’ sell-out Fuller Bust Collection ahead of new drop

EVERY woman should be able to wear clothes that fit and make them feel fabulous.

So, when we learned 64% of readers struggle to buy items because of the size of their bust, we decided to do something about it.

Enter the Fabulous Fuller Bust Collection – our first-ever clothing range, created in collaboration with 2,500 readers, all with size DD+ chests.

And our first range has proved such a success that we’re about to overhaul your autumn/winter wardrobe with a new set of designs.

For our first collection, we used Facebook, WhatsApp and in-person meetings to ensure readers were a key part of the design process, deciding everything from style to fit and colours.

The result? A limited-edition, summer capsule wardrobe, featuring five gorgeous dresses and two must-buy tops, all from just £30.

You loved it, snapping up £55,000 worth of clothes in the first few weeks. Feedback has been overwhelmingly positive, and the range has even appeared on TV.

Sherry Sarac, 65, from Preston, loves our backless The Abby dress. She says: “I can never find nice dresses for my 36E bust, but the fit of The Abby is gorgeous. For the first time, I felt I was wearing the dress rather than being trussed into it.

“I felt beautiful. If they made it in three other colours, I’d buy them all!” 

Another shopper was so overwhelmed to find a dress that fitted her properly that she burst into tears, while TV stylist Mark Heyes raved about our “great range” during his fashion segment on ITV’s Lorraine, telling viewers that the floral green Katie design is a “cracking dress”.

Helping women, while being ethical and sustainable, is at the heart of our project.

A third of clothing produced globally is never sold – this means we risk 26 billion items of clothing being dumped into landfill this year alone, according to sustainable fashion firm This Is Unfolded. 

To tackle the issue, we operate a made-to-order model, meaning there’s no waste and we can use the money saved to help do some good in the world.

For every item sold, we donate the savings to Pratham, a leading NGO in India, to help fund education centres for kids in migrant areas.

‘Love it’

Buying just one Fabulous dress can educate a child for two months. Plus, the garment workers who produce our clothing are paid bonuses from the collection. 

All our clothes have special design details that make dressing a fuller chest easier.

The Abby – named after our Deputy Fashion Editor Abby McHale –features an extra-wide tie at the back, so you can wear a bra.

The black-and-white floral Julie dress and green mini Caroline have extra fabric in the bust, while The Paulomi wrap dress has a hidden button to prevent gaping at the bust.

Jacqueline Kane, 62, from Troon, bought two dresses, including The Katie, which has a lower empire line to allow room for a bra.

I wear a lot of dresses and the Fabulous ones help make my bust look smaller

Jacqueline Kane from Troon

She says: “I have received numerous compliments about it. I wear a lot of dresses and the Fabulous ones help make my bust look smaller.”

Caroline Mullen, 54, from Farnham, ordered The Caroline and says: “I absolutely love it – it’s my favourite dress ever! Please make it in more colours, everyone needs to know about it.”

• Grab next week’s magazine to get a first look at our second Fuller Bust Collection (spoiler: you’ll go wild for the leopard print!).