I went to Lidl and left with 26 home dupes – there’s Rituals and Lush but the real steal is £1.99 copycat Jo Malone soap
LIDL has dropped a “crazy” number of home and beauty dupes – and you can find them all together in store, according to eagle-eyed shoppers.
Dupe hunters have unearthed Jo Malone, Rituals, Moulton Brown, Sol de Janeiro and Lush copycats in stores across the country.
There’s even a £1.99 dupe of the coveted Jo Malone London Pomegranate Noir Body & Hand Wash.
The designer version will set you back a mammoth £36.
A number of shoppers have taken to Facebook group Extreme Couponing and Bargains UK group to share their finds and call the range “crazy”.
That includes one woman who walked away with a whopping 26 dupes.
Emmz Delacrem scooped a variety of soaps, candles, body washes and diffusers – all of which were imitations of designer buys.
She said: “Yay, happy dupes today in an Essex store, surprisingly.
“Dupes of designer brands Molton Brown, Jo Malone, Rituals, Lush, Sol de Janeiro and L’Occitane.”
Others were raving about the candles.
“Just been to Lidl and got the Sol de Janeiro dupes, the Lush shower gel dupes, the Jo Malone hand wash dupe and The White Company Seychelles Candle dupe,” Michelle Bickersteth said.
“Every single one smells exactly like the real ones.
“They had all different ones, these are just the ones I wanted.”
The White Company’s Seychelles Indulgence Candle will set you back a whopping £140.
Lynsey Allen also picked up the Lush shower gel dupes from her local Lidl for £1.99 and said they “smell so good”.
A bottle of Lush shower gel at the same size costs an eye-watering £30, while Lidl’s Lavish Shower Gel costs £1.99.
Best beauty dupes
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“A huge 55% of us would like to spend less on our beauty routines according to new research from E.l.f. Cosmetics, so it’s no wonder there’s millions of #dupe videos on Tiktok.
“While some dupes are easy to spot given their look-a-like packing, they’re often lacking when it comes to the contents.
“In fact, some of the best dupes look nothing like the luxury product they’re a dead-ringer for – and, trust me, they’re the ones you want.”
REAL: Benefit Hoola Matte Bronzer, £32.50 DUPE: Natural Collection Bronzer, £3.50 which is a saving of £29. The Natural Collection Bronzer comes in more shades, although it doesn’t have a mirror in the compact.
REAL: Milk Make-up Hydro-Grip Primer, £35 DUPE: E.l.f. Power Grip Primer, £10. These two share a similar green hue, as well as the same long-wearing, mattifying properties – although, E.l.f’s is so popular it’s just as hard to get hold of.
REAL: Charlotte Tilbury Pillow Talk Lipstick, £28 DUPE: L’Oreal Paris Color Riche Satin Lipstick Beige A Nu, £8.99. The shades of these two lipsticks are virtually identical on the lips, although while Charlotte Tilbury’s is matte, the L’Oreal Paris Lipstick has a satin finish – which actually makes it more comfortable if you’re wearing all day.
REAL: Estée Lauder Double Wear Foundation, £40 DUPE: Collection Lasting Perfection Matte Foundation, £6.99. While they don’t look alike from the outside, the formula, consistency and staying power of both foundations is pretty similar – unfortunately, the Collection only comes in 20 shades vs Estee Lauder’s 60 options.
REAL: Glossier Boy Brow, £20 DUPE: Essence Make Me Brow Gel, £2.50. There’s a whole Reddit thread dedicated to this dupe, so you know it’s got to be good. They both have a waxy consistency and added fibres to make brows look fuller. I have to say, the shade range is far better with Boy Brow, but if you’re brunette, there’s plenty of Essence shade options to try.
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The copycat scents are Honey I’m Home (which is a dupe for Lush’s Honey I Washed The Kids) and Dizzy Rose (which is a dupe for Lush’s Rose Jam).
Beauty dupes are a phenomenon that’s transformed the industry into a playground where luxury products have affordable alternatives.
Social media influencers and beauty bloggers have turned finding the perfect dupe into a sport.
Some have built entire content empires by hunting down affordable alternatives to cult-favourite products.
TikTok, Instagram and Facebook have made it easier than ever for beauty enthusiasts to share side-by-side comparisons.
And that’s exactly what’s happened for Lidl’s new collection.