Little-known car brand ready to launch several new UK models after releasing two bargain SUVs – including ‘sporty GT’
A LITTLE-KNOWN car brand is set to launch several new UK models just after releasing a pair of budget SUVs – with a “sporty GT” among those on the way.
The firm is looking to rapidly expand its lineup and that of its sister marque following on from its market debut just this year.
Omoda has long been preparing to crack the European market as part of a wave of increasingly popular EV brands.
Chinese manufacturers have been able to break into showrooms this side of the Pacific by benefitting from large state subsidies, allowing them to undercut rivals on price.
As the EU debates placing hefty tariffs on motor imports from China, many of the nation’s largest companies are steadily establishing a foothold across Europe.
Omodoa only arrived in the UK in March but has already pumped out two SUVs, both a couple of thousand cheaper than their nearest rival, the Nissan Qashqai.
Now, parent company Chery is reportedly planning to widen out the Omoda range, as well as that of its sister brand Jaecoo.
A sportier version of the Omoda 5, one of the first models to hit the UK, is said to be in the works to enter the lineup in the GT class.
According to AutoExpress, this could be made specifically for the UK market to meet growing demand.
One insider told the publication that “the UK is a level above Europe in how they want a car to handle”, making way for a more performance-focussed variant of the 5.
Elsewhere, Jaecoo and Omodo will both market the J7 SUV from 2025.
Additionally, the Omoda 3, 7 and 9 are all expected to arrive soon, while Jaecoo will bring the J5 and J8.
These are set to offer a mixture of petrol and electric options ahead of the reinstated 2030 ban on new petrol and diesel cars.
Overall, the two brands are expected to bring up to 7 new models over the course of the next two years.
Speaking at the time of the brand’s UK launch, CEO Chen Chunqing said: “Omoda’s entry into the UK vehicle market is taking shape with a comprehensive network of retail and aftersales outlets located at key urban areas throughout the United Kingdom.
“With the launch of our exciting, young, and futuristic Omoda models drawing near, we’re looking forward to announcing our launch date and additional retail locations in the coming months.”
It comes after an iconic ’80s hatchback was reported to be just months away from a return as a small, affordable EV.