Luke Littler in brand new business venture as darts star, 17, teams up with Sidemen
LUKE LITTLER is ready to turn up the heat on his rivals even more with the new hottest FRIED CHICKEN in the UK called ‘Nuke’.
The 17-year-old oche sizzling sensation has just picked up his EIGHTH title in nine months by winning the World Series Finals on Sunday night.
But after the taste of success comes an even more red-hot win by teaming up with the YouTube stars Sidemen’s food chain for a new flavour.
SIDES has expanded its heat levels to include mild, medium, hot, insane, and now the fiery ‘Nuke’ level – setting a new bar for those brave enough to take on the ultimate heat challenge.
The Nuke flavour is available in all SIDES restaurants until 8th December, 2024.
As part of the collaboration, Littler has also helped craft the new Nashville Chicken Mac n’ Cheese Box.
Littler’s involvement has been heavily promoted, with his appearance in the latest episode of SIDES’ Keys to the Kitchen, a new YouTube series which has already amassed over 4.5 million views on social media.
In the clip, Littler is seen helping out in the kitchen to create his new flavour.
SIDES has rapidly expanded into food courts, high-street restaurants, and retail stores.
Most recently, the brand introduced a premium range of meat snacks into Tesco and launched an exclusive product line in Iceland.
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Jordan Schwarzenberger, manager of the Sidemen, said: “We’ve been blown away by the incredible excitement from our fans, and we’re thrilled to bring something fresh and fiery to the table.
“Partnering with Luke Littler again for the ‘Nuke’ flavour is a proud moment for us.
“We hope everyone enjoys the intense heat, but be warned – it’s seriously hot!”
His involvement builds on the viral buzz surrounding SIDES, including the wildly successful Nashville Summer Menu – which accounted for 35 per cent of the chain’s summer sales – and the headline-grabbing chocolate chicken earlier this year.
Littler has also diversified his side hustles into cereal boxes, beer, replica shirt selling and Christmas decorations.
Inside Littler's massive rise
LUKE LITTLER has taken the darts world by storm since exploding onto the scene at the PDC World Championship at the beginning of the year.
The Nuke reached the final on his Ally Pally debut at just 16 years of age – smashing records along the way.
He has then gone on to win a host of PDC events and the Premier League title – which he claimed at the O2 Arena by beating world champion Luke Humphries in May.
He also finished his first season in the World Series as the No1 ranked player.
He has joined Jude Bellingham on the Forbes 30 Under 30 Europe list.
And the teenage titan even had to snub an invite from the WWE.
The Sun exclusively revealed that Littler is plotting to create a fitness empire.
He is also cashing in away from the Oche thanks to an Instagram side hustle.
And he’s even the face of a brand new cereal.
But he is newly single after splitting from girlfriend Eloise Milburn following a 10-month relationship.
Check out all of our latest Luke Littler stories.