‘Sainsbury’s PJ game is strong’ shoppers cry as they race to buy cosy sets with ‘soft, stretchy’ trousers
YOU’RE more likely to head there for your weekly shop.
But next time you’re in Sainsbury’s, don’t forget to head to the clothing section – especially if you’re a lover of comfy nightwear.
One woman took to TikTok to share a look at one of the newest additions to the range.
“Sainsbury’s PJ game is so strong!” Hannah wrote over the top of her video.
The clip showed the set in question – a long-sleeved sweater type top with “Coffee Club” in cosy letters emblazoned on the front.
It comes with a pair of striped, ribbed cotton-rich trousers, with the entire set retailing for £24.
“Sainsbury’s, these are so nice!” Hannah captioned the video on her TikTok page.
And people were quick to comment on the video, with one asking: “Were they T-shirt material?”
“So had a bit of stretch in them or more solid?”
“Omg!! Need these ones,” another said.
“I’m currently wearing the cherry ones they had!”
“I don’t even like or drink coffee but this is so cute!” a third commented.
“I wish they did ones for us tea girls,” someone else said.
“That would be so cutee!”
“I totally got these a few days ago,” another admitted.
“I’m currently wearing them and can confirm they are cosy!” someone else gushed.
As another insisted they “need” the two-piece, someone else asked whether or not you could wear the top outside, rather than pyjamas, to which Hannah said “100%!”
Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family.
Tesco has just announced a 0.7 per cent increase in the quarter thanks to a ‘strong growth in clothing’ and M&S has earnt the title of the number one destination for womenswear on the high street.
Asda’s clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury’s clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year.
So what is it about supermarket fashion that is becoming so successful?
Apart from the clothing actually being affordable, it’s good quality too – with many being part of schemes such as the Better Cotton Initiative.
A lot of the time they keep to classic pieces that they know will last the customer year after year.
Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.
“Looks like I’m off to Sainsbury’s tomorrow!” another person commented.
As Hannah laughed that she “only went in for oat milk”.
“How cute, I need!” someone else said.
However, there were those that took issue with the £24 price tag.
“Sainsbury’s clothes are so cute but cost soooo much,” one wrote.
“Erm, £24?” another questioned.
But Hannah insisted: “I would pay that just for the jumper alone!”
“I just wish it was all separates so you can mix and match sizes!” a third sighed.
“I always need a size bigger in the tops so I only buy their separate ones but they do so many cute pairs!”
“Sweatshirt tops though… too thick and hot!” someone else complained.
To which Hannah replied: “It’s not as heavy as a sweatshirt, it’s good for lounging.”