Fashion fans sprint to Sainsbury’s to get their hands on the new £18 viral pyjamas – & Harry Styles fans will love them
SUPERMARKET shoppers are going wild over a new set of pyjamas, but you’ll need to run if you want to nab them.
Over the last few years, Sainsbury’s have seriously upped their fashion game – whether that’s a cute summer dress that won’t break the bank or a co-ord that doubles up as a wedding guest outfit.
And as if we needed any more convincing to pop down to our local supermarket this week, Sainsbury’s have sent shoppers into a frenzy with a new adorable pyjama design.
Meet your new favourite nightwear set – the Pink Cherry Print Traditional Pyjamas – and they’re sure to leave you feeling fruity.
The beyond cute print is super stylish, featuring the oh-so-delicious snack that’s incredibly on trend right now.
In a traditional style, the set includes a long sleeve pyjama shirt and a pair of pyjama bottoms to match.
And fashion fans are going wild for the PJs, which retail for a purse-friendly £18.
Lau, just one of many fashionistas, took to social media, to share a close-up look at the pyjamas.
Alongside a clip filmed in her local Sainsbury’s, the high-street shopper claimed: “Sainsburys TU clothing are killing it with these cherry pyjamas.”
She then advised bargain hunters: “RUN, do not walk, especially if you are a Harry [Styles] fan.”
Lau was impressed with the “super comfy” set, which she claimed are made from a “soft, viscose material.”
And if you’re a fan of Harry Styles and love his song ‘Cherry’, then these are sure to be perfect for you.
The pink cherry pyjamas are available in a variety of sizes – from a size 8 to a size 24.
But sizes are selling out fast online, so you’ll need to move quickly if you want to nab a set.
Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family.
Tesco has just announced a 0.7 per cent increase in the quarter thanks to a ‘strong growth in clothing’ and M&S has earnt the title of the number one destination for womenswear on the high street.
Asda’s clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury’s clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year.
So what is it about supermarket fashion that is becoming so successful?
Apart from the clothing actually being affordable, it’s good quality too – with many being part of schemes such as the Better Cotton Initiative.
A lot of the time they keep to classic pieces that they know will last the customer year after year.
Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.
At the time of writing, the TikTok clip, which was posted under the username @laulovexx, has clearly left many open-mouthed, as it has quickly racked up 40,200 views.
Social media users, on TikTok and Instagram, raved about the cheap set, and many were desperate to get their hands on it.
Running to Sainsbury’s!
Instagram user
One person said: “Had to buy.”
Another added: “Sooo cute.”
Reasons to shop supermarket fashion
When looking for new pieces to add to your seasonal wardrobe, or update your basics, there's no need to spend hours walking around clothes shops, or scrolling online. Just pick up a dress or two alongside your fruit and veg...
They’re convenient – Chances are you visit your supermarket more times than a shopping centre or high street.
It’s affordable – For basics to more fashion-led pieces, supermarkets are leading the way for budget fashion that doesn’t look cheap.
They’re more on-trend that you think – With a customer database larger than the average high street store, shops like ASDA, Sainsbury’s and Tesco are able to cater to the markets and predict trends in a lot more areas than just food supply.
They fit well – Fits and lengths often come with a little more modesty in mind. Fabrics are often highly practical too—think plenty of 100% cotton that can be thrown into the washing machine without thought.
A third commented: “Mine are ordered and on their way.”
Someone else beamed: “Omg LOVE LOVE LOVE.”
Whilst one shopper claimed: “Running to Sainsbury’s!!!!”
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FABULOUS is the home of high-street fashion – we even launched our own range earlier this month.
And now our Fabulous High Street Fashion Awards are back – giving you the chance to voice your opinion on all your favourite brands.
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