Emma Raducanu’s list of sponsors is worth £9m with luxury brands Dior & Porsche joining forces with tennis sensation
EMMA RADUCANU transcended tennis when she won the US Open in 2021 aged just 18.
She soon became a global household name, and now boasts 2.5million Instagram followers as well as a net worth of over £10m.
Early predictions suggested the Bromley ace could become a £1billion athlete as a marketer’s dream model and representative.
Some of her current value, £1.8m, came as prize money for winning at Flushing Meadows.
A further £181k was from her breakthrough Wimbledon venture that captured the heart of the nation in 2021.
However, the megabucks have come from signed sponsorship deals with a whole host of massive brands – from car manufacturers to luxury jewellers.
SunSport rounds up the tennis sensation’s list of incredible deals…
Nike – £100,000
One of the sponsors already in place was sportswear giant Nike, who beat off rivals and picked Rads up before she burst on to the scene at Wimbledon in 2021.
It means the she wears their clothes, trainers and accessories on and off the court.
Their deal is worth around £100,000 per year and is on a rolling contract, so that will likely continue to rise in the seasons to come.
Wilson – £100,000
Similarly to Nike, Wilson had Raducanu on their books early.
It is understood their arrangement with the tennis star is pretty much the same as Nike’s, too – with Raducanu using a Wilson racket and earning about £100,000 doing so.
But although she appears to use the “copper green” Blade V8, the Brit actually plays with a Wilson Steam 100, a discontinued model which gets spray painted to look like the Blade.
Tiffany & Co – £2m
Raducanu’s first major sponsorship came just days after her US Open triumph as she was confirmed as a house ambassador for Tiffany & Co – and therefore a peer of pop star Beyonce.
She had already been wearing some of their beautiful jewellery, including on the court in New York, before the announcement was made.
And now she will barely be spotted without the earrings, necklaces, rings and bracelets that help her pocket a whopping £2m.
Dior – £2m
A second fashion commercial sponsorship, a second deal worth £2m for the superstar.
The fashion label wasted No Time in tying Raducanu down – kitting her out in one of their statement pieces for the James Bond No Time To Die premiere.
Raducanu told Vogue: “Being able to wear a dress like that made with all the magic in the Dior ateliers was a totally unique experience.
“The detailed embroidery was exceptional and I was so honoured to attend my first movie premiere in it.”
She will model Dior creative director Maria Grazia Chiuri’s womenswear collections and also endorse their make-up and skincare ranges.
Evian – Unknown
All of these agreements and contracts is thirsty work.
Thankfully, drinking water company came calling with an offer to make Raducanu a global brand ambassador – although the fees have not been revealed.
It was a wise move from Evian, as they also provide all the water bottles for the Wimbledon Championships each summer.
Their first photoshoot saw Rads pictured in her Wimbledon whites in a pink changing room before she dazzled at Evian’s sparkling water launch.
And then the teenage superstar teamed up with Dua Lipa and gave the singer some quick tips on how to improve her tennis.
British Airways – £1m
It was no wonder the airline giant decided to snap up the world’s highest-flying star.
Raducanu can forget converting her massive career earnings into Avios points because she can catch a flight wherever and whenever as BA’s global ambassador – a fitting title for the Canada-born daughter of a Romanian and Chinese who grew up in South London.
Reports suggest the deal is worth a seven-figure sum – and therefore could be well in excess of £1m.
Sports Direct – Unknown
While technically not one of their sponsored athletes, Raducanu featured alongside a whole host of sporting heroes in Sports Direct’s all-star cast for their Christmas advert.
The retailers spent a whopping £6m on the commercial overall, with Raducanu reportedly getting a slice of that.
Declan Rice, Jordan Pickford, Dominic Calvert-Lewin, Mason Mount, Fran Kirby, Jessica Ennis-Hill, Katarina Johnson-Thompson and Maro Itoje were also part of the video clip.
Raducanu’s role – decked out in her dress and visor – saw her duck behind car in the driving snow asking for “new balls please” then ping a trademark serve into the back of Jack Grealish.
Vodafone – £3m
Raducanu added the mobile network as the latest string to her impressive bow of sponsorships.
She was signed as their grassroots ambassador to try and inspire the next generation of tennis heroes.
Part of the deal sees her promote the Play Your Way to Wimbledon tournament, which gives junior talents across the country the chance to take to the famous lawns of the All England Club.
She said: “The support I received at a grassroots level has been key to my development as a player, and I’m looking forward to helping make these initiatives even bigger, better and more accessible.”
Most recently, she appeared alongside Roman Kemp in an online ad shared on her Instagram.
Porsche – Unknown
Then comes the deal that matters most to petrol-head Raducanu.
She grew up go-karting and riding in motocross – and retains her passion for all engines on wheels racing around tracks in MotoGP and Formula One.
So now her huge contract as a Porsche ambassador not only banks her extra cash but gives her access to their “iconic” motors.
And she clearly loved every second of this unveiling shoot, getting to pose with a £131k 911 GT3 and a classic 911 Carrera 3.2 – then was gifted her very own car to take home.
Raducanu – who used to drive a Dacia Sandero – beamed: “For me to a brand ambassador for Porsche means a lot. Porsche is one of the brands I’ve always loved from a young age.
“One of my first tennis coaches drove a 911. Whenever I would turn up to practice in the morning, I would see his Porsche, I would go ‘wow’ and be dreaming of one day sitting in my own.
“My favourite car is the 911 for sure. Throughout the generations it’s so unique and beautiful in every way. I feel like it’s one of the most iconic cars out there.”
HSBC – Unknown
Last but by no means least, Raducanu cashed in on a partnership with the Wimbledon Championships’ former official banking partner.
Her deal with HSBC runs for four years and includes helping to educate young people on money.
It has extra personal interest, too, with both of her parents working in the financial sector.
She said: “To partner with HSBC is so natural for me having grown up playing in the HSBC Road to Wimbledon and having been a customer for many years.
“If I wasn’t a tennis player, I would definitely want to work in finance so I’m excited to learn more about the industry in the years to come. We are working on some really cool ideas.”
