Verizon is the new Netflix, Kate Spade releases a ketchup-themed bag, and Toys ‘R’ Us gives us nightmares
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![Verizon is the new Netflix, Kate Spade releases a ketchup-themed bag, and Toys ‘R’ Us gives us nightmares](https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/wp-cms-2/2024/06/p-91133348-branding-roundup-june-28-2024.jpg)
These are the branding stories we’re following this week.
This week in the world of branding, Verizon ditched its 20-year-old brand symbol, Kate Spade kicked off #tomatogirlsummer, and Toys “R” Us ruined our childhoods with a creepy GenAI commercial. Here’s a recap of the branding stories we can’t stop talking about: