Sainsbury’s confirms beloved coffee brand is DISCONTINUED as ‘disappointed’ shoppers sob ‘I’ve bought this for years’
A BELOVED coffee brand has been AXED from a popular Sainsbury’s superstore – leaving shoppers devastated.
The food giant has confirmed one of its branches will no longer stock the fan-favourite coffee beans in shocking news for loyal customers.
A staff from Sainsbury’s confirmed its Tonbridge branch in Kent has discontinued Kenco Duo.
Shoppers were left sobbing after hearing the news.
A loyal customer wrote on X/Twitter: “Very disappointed after walking across to my local Sainsbury’s [only] to find they no longer stock Kenco duo brand.
“I’ve bought this brand from your store for years and they have taken it off.”
It comes as the coffee product has reportedly been discontinued by the manufacturer.
However, there are some packs available in stores across the UK – but shoppers will have to be quick to nab those packs.
The Sun has reached out to Kenco for comments.
It comes after the supermarket giant faced a bitter row for axing its full-sugar lemonade in favour of artificially sweetened versions.
The saccharine drink was one of the few left on the market which did not contain sweeteners and was red-rated for its high levels of sugar.
But Sainsbury’s branded the product a poor performer and discontinued it – causing a row to fizz up from lemon-loving purists.
Customer Claire-Louise complained on X: “Not everyone can tolerate sweeteners and some people choose to avoid them. Very disappointing.”
Another called Michaela added: “Many people are intolerant to sweeteners or find that they trigger symptoms of existing conditions…
“There is so little choice for us since the sugar tax, your Classic lemonade was a godsend.”
Classic Lemonade contained 10.6g of sugar per 100ml – more than twice as much as Schweppes and 7UP and three times more than Sainsbury’s normal lemonade, as well as Morrisons, Asda and Tesco’s own-brand alternatives.
Most of its rivals contain sweeteners such as saccharin, acesulfame K and aspartame, although Waitrose and M&S still sell unsweetened versions.
The soft drinks industry has gradually phased out bevvies like Classic Lemonade after the so-called “sugar tax” was introduced in 2018.
A Sainsbury’s spokesman said: “We regularly review our ranges so that we dedicate space in our stores to the products which are most popular with our customers.”
Supermarkets often switch up their product offering depending on the time of year or seasonal celebrations.
Meanwhile, Sainsbury’s shoppers are rushing to bag a bargain on Cadbury chocolate bars that taste like a discontinued favourite.
Cadbury Dairy Milk and More Caramel Nut Crunch bars are scanning for just 25p at the supermarket giant, reduced from £2.75.
How to save on your supermarket shop
THERE are plenty of ways to save on your grocery shop.
You can look out for yellow or red stickers on products, which show when they’ve been reduced.
If the food is fresh, you’ll have to eat it quickly or freeze it for another time.
Making a list should also save you money, as you’ll be less likely to make any rash purchases when you get to the supermarket.
Going own brand can be one easy way to save hundreds of pounds a year on your food bills too.
This means ditching “finest” or “luxury” products and instead going for “own” or value” type of lines.
Plenty of supermarkets run wonky veg and fruit schemes where you can get cheap prices if they’re misshapen or imperfect.
For example, Lidl runs its Waste Not scheme, offering boxes of 5kg of fruit and vegetables for just £1.50.
If you’re on a low income and a parent, you may be able to get up to £442 a year in Healthy Start vouchers to use at the supermarket too.
Plus, many councils offer supermarket vouchers as part of the Household Support Fund.