Toms Gives Its Alpargata Shoe a Blooming Update in Collaboration With Christian Cowan
All products and services featured are independently chosen by editors. However, Footwear News may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Toms has tapped British womenswear designer Christian Cowan for its latest collaboration. The collection, which debuted at Cowan’s runway show during New York Fashion Week in February of this year, features a new take on Toms’ Alpargata in striking black-and-white designs.
The updated shoe silhouette retails for $120 and features handcrafted floral poney embellishments on the toes, a nod to Cowan’s flair for drama, accompanied by dynamic and thoughtful design. The blooming floral detailing offers the sleek Toms’ Alpargata silhouette an eye-catching touch, bringing the silhouette into the world of high fashion. The shoe thusly blends Cowan’s love of design with Tom’s commitment to comfort. Toms’ Alpargata shoe is a classic for the brand and comes in a variety of comfy and unique styles.
“Collaborating with Toms has been an inspiring journey. Bringing together my bold aesthetic with TOMS’ dedication to stylish comfort and philanthropy creates a unique blend,” Cowan said in regards to the collaboration. “Our collection captures the essence of runway magic while offering everyday wearability and a commitment to making a positive impact. It’s exciting to design pieces that people will love to wear daily, knowing they’re contributing to a greater good.”
“From NYFW to our SS24 Wear Good campaign, we are thrilled to continue our partnership with Christian Cowan. Working with Christian over the past several months has allowed us to get a glimpse inside his creative process and push the boundaries of individuality,” said Amy Smith, Chief Brand and Impact Officer for Toms. “This collaboration has felt incredibly natural for Toms – blending our stylish comfort with his avant-garde design and anchoring in our shared commitment for social good. We hope you can join us in celebrating this monumental partnership, where design and social impact are at the forefront.”
The Toms and Christian Cowan Alpargata collaboration is now available on toms.com and ChristianCowan.com.