DTC brands are giving pantry staples a high-design makeover, and it’s paying off
Elevated branding has turned pantry staples into specialty foods, to the tune of $194 billion.
We’re living in over-branded times. Maybe you’ve noticed it: the fancy olive oil, the prestige beans, the tinned fish (so much tinned fish!). Recent years have seen a packaging renaissance, where even the most mundane of products now sport labels designed to grab—and keep—consumers’ attention.
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