Qatar’s Olympic Ambitions: Soft Power Meets Hard Questions

As athletes gather in Italy for the 2026 Winter Olympics, an unusual presence should be sparking concern. Over 100 Qatari public security officers, along with 20 camouflage SUVs and three snowmobiles, arrived in Italy this month to help safeguard the Winter Games, though the country has no athletes competing.

The presence of US Immigration and Customers Enforcement (ICE) officials in Italy has drawn much of the flack around the Olympic security forces. But on a global level, it’s the chasm between Qatar’s carefully cultivated image and its actual conduct that deserves greater scrutiny.

The Qatar contingent’s arrival in Milan – marked by the Qatari military cargo plane hitting a lighting tower upon landing – is the latest example of Doha’s expanding role in global sports event security. That role reflects a calculated strategy to position the small energy-rich Gulf state as securing global cultural events while obscuring a troubling record of supporting Islamic fundamentalism.

Qatar has put in a lot of effort – and cash – to look like a solid Western ally, a respectable citizen of the world. But a closer look at the protection Doha has provided for terrorists over decades indicates that the respectability goes no deeper than a chicken costume worn by a fox – and is likely to prove at least as dangerous.

Qatar has made clear its interest in the soft power of global sporting events. In January, Sheikh Joaan bin Hamad Al Thani became president of the Olympic Council of Asia, and Qatar is bidding for the 2036 summer Olympics after hosting the men’s FIFA World Cup in 2022.

Those upstanding roles on the global scene run in parallel to blatant support of antisemitism. As Italy prepared for the Games, Qatar hosted the Web Summit tech conference, which showcased the creator of a new social media platform who told the audience he doesn’t need to rely on “Zionist money” and deployed the classic antisemitic trope that Jews control the media.

Corruption scandals abound, with Qatar standing accused of buying its way into hosting the World Cup. Former FIFA vice president Reynald Temarii was banned by soccer’s world governing body for eight years for accepting hundreds of thousands of euros from a Qatari billionaire, and was indicted by France in 2023 on charges of entering into a 2010 pact to support Qatar’s bid to host the 2022 World Cup. Qatari media also plays a part, with France investigating the role that a $400 million deal between FIFA and Al Jazeera, the flagship network of Qatar’s powerful media arm, may have played in the country’s selection as host.

Qatar’s support for terrorism goes back at least to the pre-9/11 era. Qatar has regularly been in the business of moving money to terror organizations, and was an early supporter of Al Qaeda founder Osama bin Laden, broadcasting his exhortations on Al Jazeera. Top Qatari government officials are thought to have tipped off 9/11 mastermind Khalid Sheikh Mohammed, allowing him to escape an FBI manhunt years before, when he was being investigated for his role in the 1993 bombing of the World Trade Center and plots to blow up international flights.

He was not the only terrorist the country accommodated. In 2013, Doha also became a safe haven for leaders of the Taliban, where they stayed as honored guests living in luxury even after exploratory peace talks with the US broke down, and of course for top Hamas leaders, including Khaled Meshaal, Khalil al-Hayya, and Hamas political chief Ismail Haniyeh.

Qatari officials have expressed support for Hamas, with the mother of the emir eulogizing the architect of the Oct. 7, 2023, massacre in southern Israel. Members of Qatar’s Shura Council declared that the events of Oct. 7 were merely a “preview.”

In another bid for an international leadership role, Qatar recently became a member of US President Donald Trump’s Gaza Executive Board, in one of the Gulf state’s latest attempts to build its reputation as a global keeper of the peace. But Qatar is not a neutral mediator. Giving Qatar a role in the future of Gaza means giving a role to a group that will likely support Hamas’s continued influence over Gaza. This is antithetical to Middle Eastern stability, which requires Hamas to be disarmed and removed from power. Giving Qatar a role perpetuates terrorism and corruption, and puts the security of the Middle East, the US, and the world at risk.

Qatar – which exports more liquefied natural gas than any other country and is one of the richest nations on earth – has managed to maintain good ties with the West, however, in part through the purchase of influence. For example, the US recently announced it will allow Qatar to build an Air Force facility in Idaho, and Doha is a major backer of US think tanks, universities, and politicians. Not all of Qatar’s activities in the US have turned out to be clean business: Former US Senator Bob Menendez was sentenced last year to 11 years in prison for accepting gold bars, a Mercedes convertible, and half a million dollars in cash to advance the interests of Egypt and Qatar. In Europe, the massive corruption scandal known as Qatargate has uncovered Qatari financial transfers to European Parliament members to secure favorable votes for Qatar.

Soccer fields and ski slopes may seem like innocent enough playgrounds in which to let Doha romp. But such involvement only allows Qatar to polish its image and extend its influence, letting it build more empty legitimacy of the sort that allows it to be included in the Gaza peacekeeping force. Let’s also not forget that enabling Qatar to bill itself as a safeguard of international sporting events means that a committed sponsor of global terror is actively working to develop a reputation as a protector of some of the world’s most prominent terror targets. Before accepting the next offer of cash from Qatar or inviting the country to participate in peacekeeping activities, it’s well worth considering whether it’s really such a good idea to keep letting the fox guard the henhouse.

Dr. Ariel Admoni is a researcher specializing in Qatari policy at the Jerusalem Institute for Strategy and Security.