Inside Paris Fury’s secret wealth that gives her £4K weekly paycheck… & it’s nothing to do with Tyson’s £110m fortune

HER husband may be worth £110m, but Paris Fury isn’t resting on her laurels when it comes to topping up her own bank account. 

Instead, the savvy mum-of-seven’s secret private company, Paris Fury LTD, has recorded a yearly profit of almost £200,000, meaning Paris, 35, is raking in an incredible £3,800 every week. 

Documents submitted to Companies House show that the business, which was set up in 2022 solely in Paris’ name without her boxer hubby Tyson, is worth a whopping £233,670, with Paris holding £461,854 in assets before bills. 

These assets are likely to include her book How Does She Do It, big money clothing collaborations with the likes of New Look, magazine deals and social media adverts. 

Breakout Star

Despite Tyson being named this year’s third highest paid athlete in the world by Forbes, making an astonishing £104m through boxing and an extra £4.5m in endorsements, Paris has proven to be the breakout star of the family, with almost two million fans following her every move on social media. 

No doubt it’s thanks to her star turn in Netflix show At Home With The Furys, which followed the family’s day-to-day lives and has just been renewed for a second series.

Fans adored Paris’ down to earth personality and fierce loyalty, not to mention her hilarious banter with Tyson and their kids.  

So it’s little wonder brands are falling over themselves to work with her.

Lucrative Brand Deals

Over the last year, Paris has partnered with several high-profile businesses, promoting them or offering her followers discounts on their products. 

In December, she worked with luxury spa resort Champneys, plugging gift cards for the brand.

In March, she endorsed Mr Muscle, the cleaning titans, which is in keeping with her love of bargain household goods and in September, she lent her name to high street shop River Island, which is a huge favourite of her eldest daughter, Venezuela, 15.  

Other companies working with Paris include retailers Asda and Peacocks, holiday company Hoseasons and meal delivery service HelloFresh.

She’s also had a hugely successful clothing range with New Look.

Add to that exclusive deals with celebrity magazines – she announced the birth of her seventh child, Rico, in OK!, and gave them the first interview after her devastating miscarriage last year – and the huge success of her second book has put her on the map as an author as well.  

The influx of work has meant Paris Fury LTD has seen a huge leap in profits, going from making £24,079 in August 2023 to £223,670 in August 2024.

It’s now clear why Paris was keen to step down as a director of Tyson’s company, Tyson Fury LTD – which she did in August 2022 after two years in the role –  given the amount of opportunities she’s been getting by herself. 

Just the Start

Celebrity PR and brand expert Denise Palmer-Davies, director of Borne Media, believes this is just the start for Paris – and she should expect to see even bigger returns next year. 

“Paris has built a platform that is hers alone and her profits are a clear sign that the “Paris Fury” brand is not only established but growing,” Denise explains.

“With the right strategic support, there’s every reason to believe this figure could double or even treble over the next 12 months.”

In fact, Denise believes there’s potentially millions more to be made over time. 

“Paris’ book deal is another feather in her cap, reportedly earning her over £150,000, a figure that points to strong sales and clear reader demand,” she says.

Relatability is her superpower

Denise Palmer-Davies, PR expert

“Meanwhile, she continues to grace the covers of major magazines and secure exclusive interviews, more about profile building than immediate revenue –  but these appearances play a crucial role in enhancing her brand and attracting major endorsements.

And those brand deals are significant. With her reach and high engagement, Paris could command anything from £10,000 for a single sponsored post to six-figure sums for longer-term collaborations across fashion, home, parenting, and lifestyle sectors.

She also holds serious value as a public figure at events, where paid appearances can range from £5,000 to £20,000 and beyond.”

Denise explains that the sky’s the limit when it comes to television opportunities too. 

Own TV Show?

“There’s strong potential for Paris to front her own lifestyle or magazine-style programme, something broadcasters are likely already exploring,” she says.

“A well-placed project could see her signed to a substantial deal, potentially worth up to £1 million, given her resonance with UK audiences.”

So for now it’s really about Paris carrying on doing what she’s doing. 

“She has a unique opportunity to evolve into one of Britain’s most bankable and likeable public figures, and she’s well on her way to doing this, with quite a few million most certainly coming her way,” Denise says.

“Paris is someone the British public can’t help but like.  Warm, grounded, and relatable, she’s the woman next door with a mega fortune and a love of a good bargain, and she’s not afraid to share it with her million-plus followers.

“That relatability is her superpower.”