Add news
March 2010 April 2010 May 2010 June 2010 July 2010
August 2010
September 2010 October 2010 November 2010 December 2010 January 2011 February 2011 March 2011 April 2011 May 2011 June 2011 July 2011 August 2011 September 2011 October 2011 November 2011 December 2011 January 2012 February 2012 March 2012 April 2012 May 2012 June 2012 July 2012 August 2012 September 2012 October 2012 November 2012 December 2012 January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014 May 2014 June 2014 July 2014 August 2014 September 2014 October 2014 November 2014 December 2014 January 2015 February 2015 March 2015 April 2015 May 2015 June 2015 July 2015 August 2015 September 2015 October 2015 November 2015 December 2015 January 2016 February 2016 March 2016 April 2016 May 2016 June 2016 July 2016 August 2016 September 2016 October 2016 November 2016 December 2016 January 2017 February 2017 March 2017 April 2017 May 2017 June 2017 July 2017 August 2017 September 2017 October 2017 November 2017 December 2017 January 2018 February 2018 March 2018 April 2018 May 2018 June 2018 July 2018 August 2018 September 2018 October 2018 November 2018 December 2018 January 2019 February 2019 March 2019 April 2019 May 2019 June 2019 July 2019 August 2019 September 2019 October 2019 November 2019 December 2019 January 2020 February 2020 March 2020 April 2020 May 2020 June 2020 July 2020 August 2020 September 2020 October 2020 November 2020 December 2020 January 2021 February 2021 March 2021 April 2021 May 2021 June 2021 July 2021 August 2021 September 2021 October 2021 November 2021 December 2021 January 2022 February 2022 March 2022 April 2022 May 2022 June 2022 July 2022 August 2022 September 2022 October 2022 November 2022 December 2022 January 2023 February 2023 March 2023 April 2023 May 2023 June 2023 July 2023 August 2023 September 2023 October 2023 November 2023 December 2023 January 2024 February 2024 March 2024 April 2024 May 2024 June 2024 July 2024 August 2024 September 2024 October 2024 November 2024 December 2024 January 2025 February 2025 March 2025 April 2025
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
19
20
21
22
23
24
25
26
27
28
29
30
News Every Day |

I went to Primark and saw why the fast-fashion retailer keeps opening stores in the US

The reporter outside Primark
  • Primark has a big presence in Europe, but it's now opening clothing stores in the US.
  • The chain sells affordable items, putting it in competition with Old Navy and T.J. Maxx.
  • I visited a Primark store in Virginia to see what it's like.

You've probably heard of T.J. Maxx or Forever 21 as places to buy cheap clothes.

But for US shoppers, Primark might not be a familiar name — yet.

The Ireland-based retailer has 460 stores globally, most in the UK and Europe. The company sells "affordable choices for everyone," according to its website. Owned by Associated British Foods, it has become as familiar a name in the UK for inexpensive clothing as Old Navy in the US.

It has also spent the past decade operating stores in the US, especially in the southern states, since opening its first American location in Boston.

Primark said that it had 29 stores in the US at the end of 2024 and plans to open more this year. Among them is an anticipated flagship store in Manhattan's Herald Square — not far from department store Macy's longtime home.

I wanted to see what shopping at Primark is like and whether it differentiates itself enough from other US stores that sell affordable clothing.

The concept makes sense — many shoppers have spent the last few years trying to save money and mitigate the effects of inflation on their budgets. However, several established retailers here in the US already cater to people trying to fill out their wardrobes at reasonable prices.

I went to a store in Virginia that Primark opened last year. Here's what I found:

I visited a Primark store in McLean, Virginia.
The outside entrance to the Primark store

This store opened in July and is located in Tysons Corner Center, a major shopping mall in Northern Virginia.

Inside, there was much more than just clothing, such as luggage…
Rolling suitcases with Stitch and Paw Patrol designs

The selection of suitcases reminded me of the product selection you might find at a T.J. Maxx or Ross, even though those off-price retailers source their inventory differently.

…as well as cosmetics.
A shelf of cosmetics at Primark

Many of the products appeared to be Primark's own brands, such as "PS." Shoppers have been buying store brands lately to save money after years of inflation and persistently high prices.

I entered Primark on the second floor and headed downstairs to look for shorts.
A sign showing what is available on each floor of Primark

I bought some shorts at a Primark in the UK a couple of years ago and wanted to see whether I could find a similar pair here in the US.

Downstairs, I saw a wide range of clothes, from these Lionel Messi-themed items…
Inter Miami hoodies, jackets, and shirts at Primark

This display was an homage to Inter Miami, the soccer team that Messi plays for.

…to these Post Malone T-shirts.
Post Malone T-shirts hang on racks at Primark

These shirts were "on-trend must-haves," according to the sign above them.

For fans of American football, there were a few choices as well.
These shirts were half-price, per the price tag.

Apparently left over from this year's Super Bowl, these Kansas City Chiefs shirts were deeply discounted.

Simpler, non-branded clothing made up much of the selection at this Primark.
Men's shorts at Primark

While I couldn't find the same pair of shorts from my UK trip, I did try on a pair of these $24 shorts that came with a belt.

There were also a few non-apparel items, such as these Primark-branded headphones.
These headphones were $8 a set.

It seems like Primark is trying to get into more than clothes with its store brands.

The signage at Primark emphasized the prices of most items, from these $5 tank tops for men…
Tank tops sitting on a shelf at Primark

The tank tops came in a variety of colors.

…to these shirts, which were on clearance.
A clearance sign at Primark

I visited Primark in early April, when the retailer was running specials on many warmer clothes, such as these long-sleeve shirts and hoodies.

A few items at Primark were a little lackluster.
A hoodie with an American flag and "New York City" on it.

This very simple "New York City" hoodie would likely have been overlooked even at a souvenir shop in Times Square.

I appreciated Primark's variety of jeans.
A denim display at Primark

Men's jeans were available in multiple colors and sizes. They were also clearly organized by cut, which made it easy to shop.

I picked out a few things to try on, including some shorts and two pairs of jeans.
Shorts and jeans at Primark

The clothing prices at Primark varied a bit: Those shorts were $24 a pair with a belt, while one pair of jeans I tried on retailed for $12. Another pair of jeans was marked down to $10 from $20.

I headed to the fitting rooms to see how everything fit.
The reporter in a fitting room

Two of the three items — the shorts and the discounted pair of jeans — fit well.

With a couple of purchases in hand, I headed for the checkouts.
A floor sticker pointing to the self-checkouts at Primark

Only the self-checkouts were open when I visited late on a Thursday morning.

Only a few of the self-checkout kiosks were open, though.
Self-checkout kiosks at Primark

Most of the dozen or so kiosks at this Primark had "Closed" signs attached to their screens. It wasn't clear whether they had technical issues or if store management was worried about customers stealing things at self-checkout.

Checking out was easy once I found an open kiosk.
A self-checkout kiosk at Primark

The kiosks only accepted card payments. While I later spotted an open checkout upstairs staffed by a person, it seemed like a tough environment if you wanted or needed to pay with cash.

This receipt scanner is something I haven't seen much of in the US.
A sign and receipt scanner at Primark

To leave the checkout area, I had to scan my receipt. Once I did, a gate opened, letting me back into the store.

I remembered this scanner from the Primark I visited in the UK. Scanning your receipt at self-checkout seems more common in the UK than in the US, though a few American stores have adopted the tech.

I also wondered how effective this scanner and gate are at limiting or catching theft. The gate led me back onto the sales floor, not directly to a store exit, meaning someone could slip items they hadn't paid for into a bag from the checkout.

I headed back upstairs with my purchases.
The escalator at Primark

I ended up buying a pair of shorts and a pair of jeans that were on clearance. In total, I spent about $36.

This Primark was located directly next to an Old Navy.
The entrance to Old Navy at Tysons Corner

Given the similarities with Primark, I ducked in to see what this Old Navy store was like.

The stores seemed quite similar, though I liked the jean selection at Primark better.
Old Navy at Tysons Corner

The Old Navy store seemed to have a similar selection of things I typically buy, such as men's shorts and button-down shirts.

The selection of men's jeans at Old Navy wasn't quite as wide and organized as what I found at Primark, though. I also didn't see significant makeup and luggage selections like I did at Primark.

Overall, I'd definitely go back to Primark again, though I'll probably keep cross-shopping a lot for clothes.
The reporter outside Primark

It's usually easy to shop at just one or two stores for your weekly grocery haul.

But sticking to just one store for all your clothes can be more difficult. I've filled my wardrobe with stuff from Costco, J. Crew, Macy's, Target, and Zara, not to mention a few secondhand sources.

I liked the fit of the shorts and jeans I bought, so if they hold up well, I'll likely be back to Primark for more at some point. But affordable clothing is a competitive part of retail, and Primark will have to work hard to keep my attention.

Read the original article on Business Insider
Симферополь

Что считается новостройкой и чем хороша квартира в новом доме?

Chelsea player ratings: Filip Jorgensen anxiety personified with Nkunku no better… but Cucurella shines once again

Get Arsenal to win Champions League at 100/1 after Real Madrid heroics with talkSPORT BET

‘This is the end of the world’ – Gary Lineker opens up on health condition that forced him to give up favourite hobby

Wayne Rooney watches travels to Spain to watch son Klay, 11, as he takes on fellow ex-Premier League star’s child

Ria.city






Read also

ICE and DOGE seek sensitive data in crackdown on illegal immigration, waste: report

‘Build him a statue’ – Man Utd fans stunned as they realise £70m ‘flop’ single-handedly saved the day in Lyon clash

Michelle Keegan says it’s been a ‘perfect’ week after VERY luxury hotel stay with baby daughter

News, articles, comments, with a minute-by-minute update, now on Today24.pro

News Every Day

Chelsea player ratings: Filip Jorgensen anxiety personified with Nkunku no better… but Cucurella shines once again

Today24.pro — latest news 24/7. You can add your news instantly now — here


News Every Day

‘This is the end of the world’ – Gary Lineker opens up on health condition that forced him to give up favourite hobby



Sports today


Новости тенниса
WTA

Рыбакина на следующей неделе покинет топ-10 рейтинга WTA



Спорт в России и мире
Москва

«Челси» уступил «Легии» на своем поле, но пробился в полуфинал Лиги конференций



All sports news today





Sports in Russia today

Москва

«Челси» уступил «Легии» на своем поле, но пробился в полуфинал Лиги конференций


Новости России

Game News

Tempest Rising review


Russian.city



Губернаторы России
Елена Волкова

В Воронежской области завершился проект «Движение по вертикали. Памяти Станислава Говорухина»


Никитин и Люлин вручили удостоверения «Почетный гражданин Нижегородской области» ветеранам в Лыскове

Великая суббота в 2025 году: дата, как отмечают и чего нельзя есть в этот день

Видеовизитка. Видеовизитка Актёра. Создание видеовизитки Актёра.

Движение на МКАД затруднено на семь километров из-за перевернувшейся легковушки


XХIV Московский Пасхальный фестиваль Валерия Гергиева начался с Воронежа

Желдорреммаш внедряет институт молодых специалистов

В Воронежской области завершился проект «Движение по вертикали. Памяти Станислава Говорухина»

RadioZet: правительство Польши неделю скрывает взрыв в аэропорту Шопена


Дедура Паломеро – первый игрок 2008 года рождения, выигравший матч на турнире ATP. Он эмоционально отпраздновал после отказа Шаповалова

Уильямс заявила, что сочувствует Шараповой на фоне допингового скандала с Синнером

Александрова победила Самсонову на турнире в Штутгарте

Карен Хачанов вышел в четвертьфинал теннисного турнира в Барселоне



Сотрудничество в мире кино: Радио Romantika в летнем кинотеатре

Итоги работы Общества «Динамо» подвели в Москве

Relax FM: 19 лет гармонии и вдохновения

Иран готовится защититься: заявление Аббаса Аракчи и переговоры в Москве


Особая награда: Путин распорядился вручить медаль Булановой

Собянин: В мероприятиях ко Дню Победы примут участие более 5 тыс. волонтеров

В Воронежской области завершился проект «Движение по вертикали. Памяти Станислава Говорухина»

Тренер "Спартака" Жамнов отказался обсуждать судейство победы над "Салаватом"


Движение по развязке между Володарским и Каширским шоссе откроют во 2-м квартале

Мурманчанка вошла в число волонтеров Победы

План культурных и спортивных мероприятий в Балакове на предстоящие выходные дни

«Новые возможности»: на Конференции инновационных технологий электронной коммерции обсудили платформенную экономику



Путин в России и мире






Персональные новости Russian.city
Джиган

Филипп Киркоров, Оксана Самойлова, Джиган, Алсу и другие на премии «Прорыв года 2025»



News Every Day

Get Arsenal to win Champions League at 100/1 after Real Madrid heroics with talkSPORT BET




Friends of Today24

Музыкальные новости

Персональные новости